Prince’s new album Swanny Swanology is out Friday along with the video for the project’s latest single, “I Try.”
The project is Prince Swanny’s second full-length release, following 2021’s Serenity, and the first dancehall album under Equity Distribution (EQ), Roc Nation’s new indie distribution label.
Collaborators on the project include Skillibeng (“Shake”), Not3s (“Step By Step”), Kalash (“Love It”) and Byron Messia.
Known for popularizing the TriniBad dancehall movement, Swanny Prince is one of the Caribbean’s hottest young artists.
The 24-year-old, known to fans as Swan Dann, put TriniBad on the map with hits like ‘Go Fi Dem’ and ‘Dreams’, heralding the arrival of T&T’s fresh, youthful and sometimes controversial return to hall sound and culture of Jamaican dance.
Swanology, Prince Swanny’s new album is out
Swanny’s rising profile has earned him the attention of Drake, Burna Boy, Bobby Shmurda, Kodak Black, Sean Paul, Yo Gotti, Trinidad James and Popcaan, all of whom have shared or endorsed his music on social media.
Launched in 2019 by Roc Nation, Equity Distribution is a global music distribution platform that helps artists distribute their music worldwide, empowering them to retain ownership of their masters. Alicia Keys, Kelly Rowland, Tokischa and Fat Joe are among the acts currently working with Equity to release their music.
Swanology finds Prince Swanny staying true to his TriniBad sound – a melodic fusion of trap and dancehall distinct from T&T – blending influences from the US, UK and beyond.
Much of the content is very personal in nature, Swanny notes, reflecting a recent period of turmoil in his life.
“I wanted to put my feelings into it so that when people listen, they can see what I’m saying without even watching a video,” says Prince Swanny. “Any subject, they have to feel me through the music.”
In “I Try,” the artist opens up about his goals and aspirations in life, as well as his struggles to do the right thing amid temptations and strife.
“Step By Step,” featuring UK rapper Not3s, is a mellow, Afroswing bop produced by Caribbean beatmakers Stadic and Jonny Blaze.
The album’s drop follows the release of the final four songs from Prince Swanny to feature on the project. “Govern,” a road anthem produced by Chady Beatz, was released in July and the intimate “Against The World” appeared in August.
“Shake,” featuring Skillibeng, and “No Looking Back” were both released in September.
Swanology Tracklist
No Looking Back (Prod. by Trini Baby)
Resume (Prod. by N3monia)
I Try (Prod. by Yo, Zayah Dan and )
Stand High (Prod. by Vibez)
See also
The Time Is Now (Prod. by Extol Music)
Rich Badness feat. BYRON MESSIAH (Prod. by Chady Beats)
Killyz (Prod. by Chady Beats)
Govern (Prod. by Chady Beats)
Shake feat. SKILLIBENG (Prod. by Chady Beats and Zayah Dan)
Bestie (Prod. by Kelly Beatz)
Love It feat. KALASH (Prod. by Shaz)
Match Energy (Prod. by Vibez)
Step by step feat. Not3s (Prod. by Stadic and Johnny Blaze)
Against The World (Prod. by 47 On Da Beat)
