News Americas, New York, NY, Tuesday. November 12, 2024: Rihanna’s iconic beauty brand, Fenty Beauty, is now available in the Caribbean, marking a meaningful comeback for the Barbadian superstar. The Caribbean launch spans nine islands, including Barbados, where Rihanna was born, raised and first found inspiration for her music and brand.
This expansion not only introduces Fenty Beauty’s comprehensive range of products to Caribbean consumers, but also strengthens Rihanna’s connection to her roots, celebrating her heritage and commitment to diversity.
Since its inception, Fenty Beauty has set new industry standards for inclusivity, launching with 40 base shades and expanding to 50 to meet the needs of different skin tones. Now, with its launch in the Caribbean, the brand offers beauty options to consumers who have long been waiting for a line that reflects their unique skin tones and styles. The expansion brings popular Fenty Beauty products like Pro Filt’r Soft Matte Foundation, Gloss Bomb and Stunna Lip Paint to islands where representation in global beauty has often been limited.
For Rihanna, heading to the Caribbean is deeply personal. In a heartfelt speech at the launch event in Barbados, she shared: “To be back home, where I first encountered and appreciated beauty, means everything to me. Fenty Beauty and Fenty Skin were inspired by my people, my family and my friends here in Barbados.” Her brand’s ethos resonates strongly in the Caribbean, where Rihanna’s focus on inclusion and empowerment strikes a powerful chord.
The Fenty Caribbean launch featured events with product demos, makeup tutorials and exclusive consultations, allowing local fans and influencers to experience the brand first-hand. This expansion provides opportunities for local beauty experts and entrepreneurs to engage with a world-renowned brand, establishing Fenty Beauty as a staple in the Caribbean market.
Fenty Skin and Fenty Fragrance and Fenty Hair will be available for purchase on nine islands including the singer’s home country of Barbados. The other countries are Antigua, Aruba, Bahamas, Bermuda, Cayman Islands, Trinidad and Tobago, Grenada and Sint Maarten.
With this latest milestone, Rihanna continues to impact the Caribbean beauty landscape, creating opportunities and celebrating cultural pride. By bringing her brand to the islands, Rihanna’s Fenty beauty underlines her commitment to representation, inclusivity and honoring her Caribbean heritage.
Shoppers can expect to find the products at these select retailers: Lipstick Antigua, Maggy’s Aruba, John Bull Ltd Bahamas, Bridgetown Duty Free, 59 Front, Bermuda, Kirk Freeport from the Cayman Islands and Vendome in Trinidad and Tobago.
