Want to get more out of your SEO efforts, boost your marketing strategy and drive more traffic?
Then, you want to take a look at the scheme strategy.
Martha van Berkel, co-founder and CEO of Schema App, joined me at the SEJ Show to share tips on what works well with structured data and what to look for in the future.
To achieve that beautiful result, you need to translate your content into the language of search engines. So that language is schema.org. The org schema is a dictionary. And I often describe it, like, I speak French, so it’s like French or Italian. And it describes all these different ways that you can explain something.–Martha van Berkel, 06:50
So structured data enables rich results, using search engine language and code to translate your website into this language to achieve these rich results. And rich results are those enhanced search results. So you see stars, FAQ, an image, a video, a carousel and availability.–Martha van Berkel, 06:07
With structured data, it needs to represent what’s on the page, and that’s important to know whether you’re an enterprise or a smaller organization.-Martha Van Berkel. 10:09
[00:00] – A little about Marta.
[05:41] – How does the Internet connection differ from the scheme.
[09:56] – How important is your page markup to reflect actual content?
[11:55] – Why schema displacement is important.
[15:30] – How important is it to match the signals that Google reads?
[18:30] – What are the measurable aspects of network alignment data?
[23:09] – Solutions that do not depend on others for implementation.
[26:58] – Schema data scaling challenges for enterprises.
[30:06] – What Marta sees in the market now.
[36:12] – Two reasons to make structured data.
[38:48] – Where is a good place to start your page in the scheme?
[42:48] – Other events in the product, PDP site, scheme and market world.
[54:22] – Does Martha recommend bookmarking the privacy policy terms and conditions?
Sources cited:
Schema App – https://www.schemaapp.com/
Google wants you to be specific and enjoy answering that particular question naturally. Therefore, your note should be clear. –Martha van Berkel, 2:04 p.m
Check out the video scheme if you have a video on your product page or PDP.–Loren Baker, 52:00
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As we move into a recession where people are cutting costs, I think structured data is one of those strategies that can do that. You can very easily link the work you are doing and the investment you are making to results.–Martha van Berkel, 12:40 p.m
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Connect with Martha van Berkel:
High-energy entrepreneur Martha van Berkel has a proven track record of bringing ideas to life. As founder and CEO. of Schema App, it helps companies harness the power of structured data. By connecting the dots and taking action, she helps teams and businesses succeed.
In addition to being the face and voice of Schema App, she is an expert at creating and defining new markets, getting clients on board and getting them excited about opportunities.
Martha spent 14 years at Cisco as an entrepreneur, product manager, manager and program manager. She has seasoned leadership skills and a great ability to simplify complicated technology!
Connect with Martha on LinkedIn: https://www.linkedin.com/in/martha-van-berkel/
Follow him on Twitter: https://twitter.com/marthavanberkel
Connect with Loren Baker, Founder of Journal Search Engine:
Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
