There are many things to consider when launching a new product. But there are ways to get everything ready and pop the cork on Google once you go live.
HubSpot’s Aja Frost & Justin Champion joined me at SEJShow to discuss SEO’s role in product launches, how its seamless integration helped HubSpot’s launch of CMS Free, and how your company can incorporate these lessons at launch your next expansion or growth initiative. .
I think the best way to figure out what someone is looking for is to look at the SERP and then ask yourself what the content ranking format and meaning is and how you match it. – Aya Frost, [17:20]
There’s free web hosting and free SSL, so when you’re thinking about launching a website, the best thing is that you can have a sales arm and a marketing arm that fits right into your CMS. – Justin Champion, [04:21]
I like to take a hybrid approach every now and then because the SERPs themselves are constantly changing. So putting all your eggs in one search goal basket may work for a shorter period, but it may come back to bite you in the end. -Lauren Baker, [17:35]
[00:00] – How Aja & Justin got started in SEO & HubSpot.
[02:46] – What is HubSpot’s Free CMS?
[05:01] – Unique SEO games that are included in this presentation.
[07:54] – How easy is it to accept stakeholders?
[15:24] – How do you handle informational and transactional questions?
[19:15] – An overview of the pages before launch.
[26:09] – Are landing pages made indexable and contained in XML?
[27:07] – The Nike strategy.
[29:26] – How to improve the value of pages that link to landing pages.
[32:20] – What else can SEO professionals do to improve relationships?
[38:27] – How to incentivize user-generated content.
[45:56] – Thoughts on landing page advertising and organic discovery.
[53:53] – Final tips on linking and SEO.
Sources cited:
CMS Hub Free Web Hosting: https://www.hubspot.com/products/cms/web-hosting
We find much more value in investing in relationships, so when something happens where a page pops up, we can leverage resources and build inbound links quickly. – Justin Champion, [22:37]
I would encourage anyone listening to this who is ranking in both ads and an organic listing for a query to map out the relationship between spend and click through rate. – Aya Frost, [46:46]
I have so many conversations with SEOs who have gotten into this practice over the last five or six years and are afraid to do almost anything that is link building oriented, like “Breaking the Rules,” like whose rules? I do not know! -Lauren Baker, [36:22]
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Connect with Aja Frost and Justin Champion:
HubSpot’s Director of English Growth, Aja Frost, channels her inner rock star to ensure the company reaches the right audience with organic search strategies. Author of Work-From-Home-Hacks and former head of content SEO, she also shares her tips for working remotely successfully.
Justin Champion is an expert in the field of link building, with years of experience that can help you grow your business. As HubSpot’s Chief Link Builder, higher education instructor, and Inbound Content author, he knows what it takes to find the most effective strategies.
Connect with Aja on LinkedIn: https://www.linkedin.com/in/ajafrost/
Connect with Justin on Linkedin: https://www.linkedin.com/in/championjr/
Follow Aja on Twitter: https://twitter.com/ajavuu
Follow Justin on Twitter: https://twitter.com/justinrchampion
Connect with Loren Baker, Founder of Journal Search Engine:
Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
