Twitter has revealed data showing that activity on the social media site increases significantly when sporting events take place.
The social media company claims that seven out of 10 bettors use Twitter for their betting needs. This includes looking up predictions, engaging in sports discussions and sharing memes.
Twitter claims that the volume of betting-focused content and the quality of sports-related tweets has increased dramatically over the past few years, with sports betting now legal in many US states.
Sports betting is no longer seen as taboo, Twitter says, due to increased legalization across the US.
According to the company, 72% of bettors check the site to follow the status of a live bet while staying informed with sports influencer opinions/predictions, injury reports and updates, odds, team stats and lineups.
Twitter also says it has helped attract a “premium sports betting audience”, having a direct impact on their betting decisions.
Apparently, sports bettors who use Twitter spend 15% more on bets each year than those who don’t. And 62% of punters on Twitter place bets every week, according to the social media company.
Additionally, 33% of bettors say they wouldn’t bet at all if it weren’t for Twitter’s content and the conversations it drives around a variety of popular sports, while 36% use Twitter exclusively for sports-related news.
An estimated 65% of punters on Twitter are motivated to place a bet on a major sporting event that is also dominating the internet conversation.
Twitter also appears to be attracting the next generation of sports bettors, with 51% of Twitter bettors saying they have only started betting on sports within the last two years.
