It’s become increasingly clear in recent years how integral small and medium-sized businesses (SMBs) are to the success of our global societies—and yet, we hear from you that being a small business today is harder than ever. In our always-on digital reality, SMBs need smarter solutions to grow their online presence and win new customers. And these solutions must be easy to use, time saving, cost efficient and reliable. Today, Microsoft Advertising is proud to announce that we’ve launched a newly redesigned Smart Campaigns experience with a new multi-platform feature in the United States to make online advertising for small businesses easier, smarter and better to help you reach more customers across major advertising and social media platforms.
New Smart Campaigns make getting started simpler and easier than ever
Time is money, right? We know how you spend your time matters to the success of your business, so we’ve improved our smart campaigns to save you time and reduce the stress of promoting your business online. Smart Campaigns are a simple and efficient way for small businesses to get started with digital advertising and connect with relevant customers who are ready to engage with their business. It’s a simple and guided campaign experience to display ads on Microsoft Advertising and optionally on other advertising platforms. From onboarding to optimizing your campaign, our support team is available through a pervasive chat experience on our site, and placing ads is easier than ever with a simplified setup workflow. You can create your own ads or have us create options for your review.
Optimization is the key to the new Smart Campaigns experience. With your revenue growth in mind, we’ve refined the artificial intelligence (AI) built into the solution. This can help you easily optimize your campaigns to meet your goals while budgeting for a strong return on investment.
Expand and scale your reach with Multi-platform
Reaching new audiences and optimizing campaigns across multiple digital channels used to be difficult, but we’re making it easier. Multi-platform, an all-in-one feature of Microsoft Advertising now available in Smart Campaigns, is built to help you connect with customers across major advertising and social media platforms.
Extend your reach at scale by showing ads on any mix of Microsoft Advertising, Google, Facebook, and Instagram—all from one interface within the Microsoft Advertising platform. Not only do we provide a single place to manage and analyze your campaigns across platforms, but we also bring the power of Microsoft AI, which automatically optimizes your budget for the best performance across all these platforms.
Well Life recently used the multi-platform feature in Smart Campaigns to achieve campaign growth and optimization with ease. Read more about how Well Life used Microsoft Advertising tools for their success.
Smart and multi-platform campaigns can also help with your website or organic social media efforts. Build a brand new website from scratch or create one from your Facebook business page in seconds. And use our powerful social media management tools to schedule posts and respond to your customers on LinkedIn, Twitter, Facebook and Instagram from a single interface. The best part? These tools are free to use – you only pay for your ad spend!
Royal Apple found efficiencies in managing campaigns with the Multi-platform feature. Learn more about how Multi-platform helped Royal Apple reach new audiences and easily interact with their customers across platforms.
Simplify your marketing approach and grow your business with smart campaigns
- New to Microsoft Advertising? Register here or connect with our team of specialists to get started.
- Does Microsoft’s advertiser exist? We will give you the opportunity to migrate to the new experience in the coming months. If you’d like to be considered for early access to Smart Campaigns, let us know here.
- We also have a webcast for Smart Campaigns and the Multi-platform feature happening on September 20th. Register here to view.
Stay informed
Sign up for the weekly Microsoft Advertising Insider newsletter to keep up with the latest insights, product news, tips and tricks, thought leadership, customer success stories and more resources.
