If you’ve ever worked with a social media channel, you know what it takes to participate in the multitude of conversations that happen every day, on top of all the announcements and brand mentions you have to respond to. Not to mention creating new, useful content for your audience. It’s a lot of work for anyone. So how do you do this job in the most effective way? We asked Justyna Dzikowska, head of marketing at Brand24. Here is a summary of our conversation.
Invited: Justyna Dzikowska
Subject: Twitter social media monitoring
Format: Eight questions to the guests. All are welcome to share.
Question 1: What is social media monitoring?
Social media monitoring is about what people are saying about your brand, product or service, industry and competition across various social media channels. It’s also about listening and accepting any other information your community can share with each other.
A1 Social media monitoring is the best and most automated way to keep up with EVERYTHING being said about:
•personal branding
• product/service
• industry/market
• community knowledge
•conteston all social media platforms. #TwitterSmarter
– Justyna Dzikowska (@JustynaDzikowska1) October 20, 2022
Q2: What is the difference between social listening and social media monitoring?
Many of us use these two phrases interchangeably. However, there is a technical difference. Listening is about being attentive and keeping your eyes (and ears) on what people are saying about you. To do this, you do not necessarily need a specialized tool. Social media monitoring, on the other hand, refers to using a social media tool that automatically tracks conversations and mentions you want to follow up on, helping you prioritize your interactions and build relationships.
A2 Social listening can be done without a tool. It’s just a super conscious presence in the right places, gathering knowledge, etc.
vs.
Social media monitoring is an automated process that gives you more time to react, build awareness and relationships #TwitterSmarter
– Justyna Dzikowska (@JustynaDzikowska1) October 20, 2022
Our friends from The pulse of social media and explained it well. When you’re listening on social media, you’re likely searching for specific keywords and phrases, such as your brand name, industry, the product or service you offer, and the problems your product/service ads solve. When you’re monitoring, you’ll see the broader conversation and emotion around those specific topics.
A2.
Social listening is more specific: you’re generally looking at specific terms, including your brand and any hashtags it might have.
Social monitoring is more about general conversations and sometimes feelings about them. It is wider.#TwitterSmarter— Social Media Pulse (@SMP_Community) October 20, 2022
Question 3: Why is Twitter an ideal platform for social media monitoring?
Twitter is good for monitoring because it has fewer privacy complications compared to its counterparts. For example, there is less sensitive information stored and shared on Twitter than on Facebook or Instagram.
A3 There are fewer privacy issues with Twitter. People don’t keep personal data here like they do on Facebook or Instagram. It’s a clean discussion, so it’s easier to operate for a keyword-focused AI crawler #TwitterSmarter
– Justyna Dzikowska (@JustynaDzikowska1) October 20, 2022
Twitter also has some great built-in features that can help with your social media monitoring, like Madalyn directed. Advanced Search is an underrated tool that you can use to search every tweet ever posted based on date, hashtags, words, user account, and more. Similarly, Twitter Lists is also a useful feature that can help categorize the accounts you want to keep an eye on. Both of these features can work alongside any social media monitoring tool you choose to use.
A3: Twitter has some great social media monitoring tools. The Advanced Search feature makes it easy to find specific content that pertains to your brand. Plus, you can create watchlists for specific accounts that interest you. #TwitterSmarter
— Madalyn Sklar Digital Marketing Since 1996 (@MadalynSklar) October 20, 2022
Question 4: How can social media monitoring help you improve your Twitter presence?
Monitoring can help you find the right conversations to engage in at the right time. This is even more important if you cater to a global audience.
A4 Social media is about being in the right place at the right time. If you have a global brand, it is impossible without automation!
Monitoring shows you:
🎯 Who
🎯 What
🎯 When
🎯 How important was it?
🎯 What #?#TwitterSmarter– Justyna Dzikowska (@JustynaDzikowska1) October 20, 2022
Among other things, a social media monitoring tool can help you find the most influential people and give you insight into who you can engage with. It can also provide valuable information about what topics to cover, the best time to post, creating content that gets the most leads, and the ideal hashtags for your brand – all of which will help you get more engagement. much with your audience and react quickly to mentions.
A4 With social media monitoring you can:
👉Find the most influential people
👉 Engage more with your audience
👉discover knowledge
👉Reacts faster#TwitterSmarter– Justyna Dzikowska (@JustynaDzikowska1) October 20, 2022
Q5: Why should you invest in social media monitoring tools?
As your business grows and you begin to reach a wider audience, consider investing in a social media monitoring tool. It will automate most of your social tracking activities, making it easy to run a global brand. It will also give you more data and extensive analysis of your account performance than if you were to manually listen to social networks.
A5 On a small scale you can work with integrated solutions on Twitter, but when your audience is growing and you want to grow with them, you will need automation. Otherwise, you will only see a small portion of your cake. And who doesn’t like cake more?😉#TwitterSmarter
– Justyna Dzikowska (@JustynaDzikowska1) October 20, 2022
Justyna also told us about Brand24, the company she works with. It’s a social media monitoring tool that gives you automated reports and updates.
A5 In addition to keeping watch over you, media monitoring tools like @Brand24 I give you all the extra data, updates, automated reports, storm alerts, metrics and generally make your life easier! #TwitterSmarter
– Justyna Dzikowska (@JustynaDzikowska1) October 20, 2022
Kristine noted the efficiency of using an automated monitoring tool. Especially in an age where algorithms dominate most social media activities, it would be much more valuable to have automated motoring than manual.
A5.
Because most people don’t like to waste their entire day clicking through social media – which is ineffective anyway, as you’ll only see what the algorithms choose to show you.#TwitterSmarter https://t.co/qWAKUQPcBw— Christine Gritmon ❤️ #ChatAboutBrand (@cgritmon) October 20, 2022
Q6: Share some best practices for monitoring hashtags on Twitter.
Our guest shared a blog post that describes how you can go ahead and find great hashtags on Twitter. Look here.
A6 In a Tweet? This is impossible 😅 But we have a great summary @Brand24 blog: https://t.co/Dlcye2DPsP#TwitterSmarter
– Justyna Dzikowska (@JustynaDzikowska1) October 20, 2022
A good way to keep up with hashtags is to set up alerts for hashtags that interest you, as Nancy suggested.
A6: Set Hashtag Alerts! #TwitterSmarter
— Nancy Priest (@NancyPriest_) October 20, 2022
Like Madalyn and mark That said, you can also use TweetDeck to create columns for any hashtag you want to look at.
A6: My favorite way to describe @TweetDeck it’s like having the ability to open 20 Twitters at once.#TwitterSmarter https://t.co/CYlCrGEJki
— Mark Barrus 🌎 Digital Marketing (@MarkBarrusHypno) October 20, 2022
Question 7: What are some do’s and don’ts when monitoring competition?
Don’t stop monitoring your competition. Actively look at ways you can use your observations to improve your offer.
A7 First of all, don’t just monitor your competition! React, adjust your strategy, compare your offer and talk to other brands. It’s your ecosystem 😉 #TwitterSmarter
– Justyna Dzikowska (@JustynaDzikowska1) October 20, 2022
Social media monitoring isn’t just for marketers. Share your competitive insights with your sales, support and product development representatives. This will help them build and deliver a great product that customers will love.
A7. And remember, competitive monitoring is something you want to share with your sales/product/customer success team. Don’t keep your knowledge to yourself! #TwitterSmarter
– Justyna Dzikowska (@JustynaDzikowska1) October 20, 2022
When you’re watching your competition over a long period of time, it can be tempting to do whatever they want. However, it’s a big no-no. Instead, be creative and try new campaigns.
A7 Do not copy. Monitoring the competition often results in the conclusion “we should be doing the same/better”. No. Make your way 🤸♀️ #TwitterSmarter
– Justyna Dzikowska (@JustynaDzikowska1) October 20, 2022
Q8: Name your favorite social media monitoring tools.
Our guest, of course, vouched for Brand24. She also shared a blog that illustrates 11 of the best social media monitoring tools. Check it out.
A8 I’ll be honest, I was using @Brand24 in almost every company I’ve worked for in the last 10 years😅 (Maybe that’s why they hire me 🤔) but of course, we have an article about it: https://t.co/S69bJ2C9RH#TwitterSmarter
– Justyna Dzikowska (@JustynaDzikowska1) October 20, 2022
JimHis favorites are TweetDeck, Agorapulse and Metricool.
A8. I like to use@TweetDeck @Agorapulse @Metricool
and would like to learn more about @brand24 #TwitterSmarter https://t.co/g7yqLHnHKT
— Jim Fuhs #DealcastersLive #AgencySummit (@FuhsionMktg) October 20, 2022
Other great tools recommended by our community include Buffer, Hootsuite, Sprout Social, Meltwater, and Brandwatch, among others.
Well folks, that’s all from me this week. Thanks for reading and for more great insights from our chat with Justyna, check it out this moment on Twitter that Joana put together for us. If you like this review, you’ll love the real-time chat. Join us next Thursday at 1pm ET for #TwitterSmarter. We also have a post-chat on Twitter Spaces at 5pm ET. See you there!
About me, Narmadhaa:
I write all the stuff – marketing stuff to pay the bills; haiku and short stories so I feel healthy. A social media enthusiast, I hang out with the #TwitterSmarter chat crew and am always happy to take writing gigs.
Say hello: Copywriter Opinionated | LinkedIn | I tweet
