It’s only been days since Elon Musk bought Twitter, but that doesn’t mean it’s coming slowly.
We’ve seen top executives get fired, followed by workforce cuts in half, and a slew of new plans that end up in shambles. But he doesn’t give up and has mentioned before in the past that some things work while others don’t.
Now, we’re hearing about the owner of SpaceX starting a new venture. In case you weren’t already aware, SpaceX has bought a lot of advertising space on the Twitter app. And as confirmed by the company’s internal data, it has big plans in the world of marketing.
As recently confirmed by CNBC, we’re talking about major brands pulling ads from the Twitter app. Moreover, the advertising package it is said to have bought usually ends up costing close to $250,000 and this allows the firm to put the brand at the top of the list for the entire day.
SpaceX revealed how it is advertising its Starlink goods and services initially in two places. These include Australia, followed by Spain and these were part of the brand’s internal documents, he adds.
And this is definitely something new for the firm. You hardly ever see SpaceX buying advertising space from the platform. But the fact that they all end up sharing similar CEOs, which like Musk means we may see this happen more often than ever.
Next, we assume that Twitter app users in both countries can be promoted to purchase Starlink subscriptions as well.
Elon Musk would definitely prefer to get $250,000 in world ad revenue from countries he doesn’t have a stake in or own, we can see where this decision takes him.
First, it benefits the billionaire because SpaceX would make payments on Twitter, and that’s another way to look at the concept of free advertising in the spotlight. Remember, SpaceX no longer has to pay another third-party firm.
Second, we’re seeing Twitter highlight its ad offerings, and that could convince other companies to take up in-app ad space again.
As it is, Twitter is going through some extremely difficult times. We are seeing major names like GM, Pfizer, Volkswagen and others pull advertising from the company following its currently pending verification crisis.
Photo: DADO RUVIC / REUTERS
Read more: Good news! Android brands could soon be using the iPhone to tweet without anyone noticing
