Square space, known for providing tools to customize and host elegant websites, in recent years has increased features attractive to web renderers in addition to small businesses and individuals such as graphic designers. In late 2020, it rolled out a membership product that helps creators sell access to virtual courses, newsletters, and podcasts. Now, Squarespace’s Chief Product Officer Paul Gubbay says the company is making catering to social media creators a priority.
“[We’re] really doubling down and focusing on the investments that we think are most important to drive success,” he said in an interview.