TweetDeck is a super handy tool for monitoring what’s happening across the Twitterverse, all in one place. It’s been around for a while, and it’s just gone through some major improvements that can make your Twitter experience even more enjoyable. This week on the chat, we invited leading account management expert and TweetDeck fan Warwick Brown to learn more about getting the most out of the platform. Here is a summary of our conversation.
Subject: Take Twitter to the next level with TweetDeck
Invited: Warwick Brown
Format: Eight questions to the guests. All are welcome to share.
Q1: Have you used TweetDeck before?
Most of our #TwitterSmarter chat members have been using TweetDeck for a while now. As our guest explained, Twitter bought it in 2011. It was a mobile app until 2018, but now it’s web-only.
A1: Yes, used @TweetDeck for years. Fun fact, Twitter bought them in 2011 for $40 million.
It was a mobile app until 2018 when (virtually overnight) Twitter cut down what developers could do with their API.
Now it’s online only.#TwitterSmarter
โ Warwick Brown (@warwickabrown) October 27, 2022
If you use one tablet too much, e.g Jimyou can also access TweetDeck in the browser on it.
A1. I use it every time I’m in a Twitter chat, so it’s at least weekly. I can even get it to work in the browser on my iPad.#TwitterSmarter https://t.co/ixOPyZMGH8
โ Jim Fuhs #DealcastersLive #AgencySummit (@FuhsionMktg) October 27, 2022
Q2: How can TweetDeck improve your Twitter experience?
One of the great things about TweetDeck is its extensive search functionality. This is what makes the tool so versatile and a time saver. You can search and filter tweets by keyword, date, media and engagement.
A2: My favorite thing about TweetDeck is the custom search so I can find EXACTLY what I’m looking for.
They also save time.
Use the filter to find Tweets that match any/all
๐Keyword
๐ Media type
๐Date
๐With/without retweet
๐Number of likes, retweets or replies#Twittersmarter pic.twitter.com/56Bd2tCwrrโ Warwick Brown (@warwickabrown) October 27, 2022
Moreover, how Madalyn reminded us, TweetDeck is all about making your daily Twitter time more efficient. You can have separate columns for separate accounts, lists, hashtags and topics so you can stay up to date on all the things that matter to you. Moreover, it is also a great way to participate in conversations.
In fact, when I’m in the #TwitterSmarter conversation, I have five active columns:
1. Madalyn’s account of questions.
2. Our hashtag to see the latest answers to questions.
3. Guest account to engage with their responses.
4. Notifications to let me know if someone replies to my tweets.
5. Messages to communicate with Twitter’s smartest chat team.
TweetDeck is the best way to manage all of these at the same time without losing your mind.
A2b: TweetDeck is also great when participating in Twitter chats because it makes it easy to follow the chat host and hashtag while also keeping up with your notifications. #TwitterSmarter
โ Madalyn Sklar ๎จ Digital Marketing Since 1996 (@MadalynSklar) October 27, 2022
Q3: What types of content can you monitor in real-time on TweetDeck?
Everything – from political disputes in the Senate and the latest press releases to live scores and weather forecasts. Let it sink in.
You can monitor all of this with hashtags, lists and following specific users, curated news, topics and keywords, and tags for stock updates. For example, Warwick has created a Twitter list to monitor business trends. The list consists of accounts that share business information. control.
A3: If it’s on Twitter, you can monitor it in real time:
Hashtags
charts
User
tidings
Cashtags (stock information)
KeywordsI use TweetDeck to keep a close eye on my business trends list for news, trends and research https://t.co/RfaTNT7dA3#Twittersmarter
โ Warwick Brown (@warwickabrown) October 27, 2022
Q4: What are some ways you use TweetDeck’s powerful search features?
TweetDeck has an advanced search functionality that provides highly personalized search results. It can autocomplete your search term and provide the most relevant topics and results.
A4: TweetDeck’s advanced search is amazing and the column filters make customizing searches so easy.
And, when you start typing, it performs a real-time search that tries to auto-complete your search term and show related topics and accounts ๐https://t.co/VATQApgKe8#TwitterSmarter
โ Warwick Brown (@warwickabrown) October 27, 2022
As our guest explained, you can search for tweets that include specific keywords and filter your results by the number of engagements on those tweets. You can also exclude specific keywords to make your results more focused.
For example, if you want to find positive reviews about a new menu item that a famous restaurant has launched, you can narrow your search down to the top 10-15 endorsement posts that had the widest reach on Twitter in any given period.
A4: I use TweetDeck’s advanced search to find the conversations I want to join.
I search for keywords and set a minimum number of comments, likes and retweets.
I also use the exclude operator to remove terms like “hiring” or “job” so I don’t see recruitment tweets#Twittersmarter
โ Warwick Brown (@warwickabrown) October 27, 2022
Q5: How can you customize your TweetDeck interface?
Warwick told us about his custom Deck for our #TwitterSmarter chat. He has added separate columns for new tweets, announcements, Madalyn’s profile, and draft tweets. It’s become his dashboard for all things #TwitterSmarter.
A5: I have created an order #TwitterSmarter layout for it
๐ Read new tweets
๐ Stay on top of notifications and mentions
๐ฆ Make sure I don’t miss a word Twitter Guru @MadalynSklar say
๐ Get my tweets readyIt’s my TwitterSmarter headquarters! pic.twitter.com/58OZrpTrBw
โ Warwick Brown (@warwickabrown) October 27, 2022
The best thing is that TweetDeck is so flexible that you can add a combination of different columns to create a fully customized dashboard for what you want to see.
A5: @TweetDeck it is so flexible. You can choose any combination of columns and create a Twitter dashboard that’s all your own.
You can get really creative and push Twitter’s functionality to its limits!#TwitterSmarter pic.twitter.com/UQlpw6ww6H
โ Warwick Brown (@warwickabrown) October 27, 2022
Q6: Have you used TweetDeck’s collections feature to organize tweets?
Collections, also called bookmarks, can be useful when you see something you want to read but can’t get to right away. You can create a separate column to manage all your bookmarks and find them easily when you need them.
A6: Collections or bookmarks in TweetDeck make it easy to collect tweets to save for later.
I ๐ this because Twitter moves so fast and I don’t always have time to read on the spot.
Create a column of bookmarks and delete them with one click when you’re stuck.#TwitterSmarter pic.twitter.com/muRgV2hJXu
โ Warwick Brown (@warwickabrown) October 27, 2022
Our friends from The pulse of social media explained that they have been using collections to gather support material for the Social Bites feature on their community page.
A6.
We obviously don’t use it much, but it has helped when looking for support tweets for #SocialBites part as we can find tweets from those accounts using keywords.#TwitterSmarter ๐โ Social Media Pulse (@SMP_Community) October 27, 2022
Q7: TweetDeck has a new feature called “Decks” – have you used it and how?
As mentioned in Q5’s answer, Decks are a way for you to group your columns together. Before Decks, you would have several columns that you access by scrolling horizontally. With Decks, you can categorize the columns so that you have many Decks and none with wide scrolls.
A7: Decks organize you. Before you had a huge deck with lots of columns and endless vertical movement.
Messy.
Now, you can have multiple Decks to organize your workspace and group similar columns together
๐ฑ๏ธSwitch between Decks with a single click.#TwitterSmarter
โ Warwick Brown (@warwickabrown) October 27, 2022
For example, Warwick has created separate Decks for the #TwitterSmarter conversation, his Twitter lists, and specific research he wants to keep an eye on. Whereas before, he had all those columns on one screen, now he has them organized as Decks. Think of it like folders on your desktopโthey reduce clutter and make it easy to find what you’re looking for.
A7: I have created Decks in @TweetDeck ABOUT
๐ Twitter lists
๐ป #TwitterSmarter Chata
๐ Searches on TwitterAnd I’m just getting started. pic.twitter.com/dKcWjjoYed
โ Warwick Brown (@warwickabrown) October 27, 2022
Q8: If you could improve TweetDeck with one new feature, what would it be?
Warwick Upgrade Wish for TweetDeck is a browser extension that simplifies the scheduling process.
A8: I would like to @TweetDeck have a Chrome extension that had some built-in features like scheduling.
For now you can schedule Tweets, but only from within TweetDeck.
Initial planning is clumsy. Easier to use tools like @Agorapulse #TwitterSmarter
โ Warwick Brown (@warwickabrown) October 27, 2022
Benjamin shared another great feature TweetDeck could do with: The ability to schedule Twitter threads and polls.
A8: The only feature I could think of that I would really like would be the ability to schedule threads and polls in TweetDeck. #TwitterSmarter
โ Benjamin Katz (@BKatz301) October 27, 2022
Above all, GIF support is the most essential feature for TweetDeck, as markโ and many others in our conversation โ pointed out.
A8. I agree with needing support for Gif. #TwitterSmarter
โ Mark Barrus ๐ Digital Marketing (@MarkBarrusHypno) October 27, 2022
Well folks, that’s all from me this week. Thanks for reading and for more great insights from our chat with Warwick, take a look this moment on Twitter that Joana put together for us. If you like this review, you’ll love the real-time chat. Join us next Thursday at 1pm ET for #TwitterSmarter. We also have a post-chat on Twitter Spaces at 5pm ET. See you there!
About me, Narmadhaa:
I write all the stuff โ marketing stuff to pay the bills; haiku and short stories so I feel healthy. A social media enthusiast, I hang out with the #TwitterSmarter chat crew and am always happy to take writing gigs.
Say hello: Copywriter Opinionated | LinkedIn | I tweet
