NEW YORK, NY— Ten To One Rum, the industry’s most acclaimed rum brand, which has been actively reimagining the spirits category since 2019, announces the appointment of David De Oliveira as its Chief Commercial Officer, overseeing all commercial performance for the company.
A veteran of the global spirits and CPG industry for more than 20 years, De Oliveira most recently served as VP of US Sales for Ilegal Mezcal, where he led the craft brand’s growth by 1,000% in less than five years , standing out as the #1 premium mezcal in the US
Prior to this, De Oliveira held positions as VP of Commercial in the Agave segment, as well as Director-level roles for Diageo in North America, where he managed several brands and portfolios ranging from Scotch to Vodka in more than 40 markets in the whole continent. Throughout his career, De Oliviera has led large-scale transformations that have positioned companies for sustainable growth, holding a diverse number of marketing, sales, commercial and leadership roles for Nestle, Philip Morris and more.
“I am thrilled to welcome David to Ten To One,” said founder and CEO Marc Farrell. “He has a proven track record and extensive expertise in the world of spirits and CPG that will be integral to our growth at an exciting time for the brand. We look forward to continuing to challenge the expectations of the rum category with David as part of our team.”
About Ten to One Rum
Founded by proud Trinidadian Marc Farrell, Ten To One offers a range of premium and award-winning blended rums from across the Caribbean. Marc’s cultural connections and wide-ranging acumen led him to develop a series of blends intended to challenge expectations within the category and revitalize the way people taste, experience and talk about rum. Since launching in 2019, Marc has unlocked a contemporary take on the Caribbean and its festive culture – a fresh approach that showcases the rum’s versatility by appealing to everyday occasions and food pairings. In the fall of 2021, he partnered with GRAMMY Award-winning artist and entrepreneur Ciara, who joined Ten To One as an investor, co-owner and director for the brand.
The current portfolio combines rums from across the Caribbean, including Jamaica, Trinidad & Tobago, the Dominican Republic and Barbados, and currently includes several expressions: an extra proof white rum and an aged dark rum, a limited 17-year-old bottle. , a single-cask Reserve Rum that sold out quickly upon its release in Fall 2020, an Oloroso Sherry Cask Finish rum exclusively for Flaviar and, as of February 2022, a special-edition Bourbon Cask Finish rum already sold in partnership with Uncle Nearest Premium Whiskey.
For more information:
https://www.tentoonerum.com/
