Social media users have a voracious appetite for content—even as the social ecosystem becomes more complex. Despite the deluge of AI-generated content, emerging networks shaking up the landscape, and algorithms transforming on a dime, consumers have never been more connected and eager to engage with their favorite brands across every channel.
For marketers, it’s a call to action that’s getting harder to answer. Without the right knowledge and direction, social teams face increasing burnout and creative fatigue trying to keep up with the increased demands of their audiences. We surveyed over 4,500 consumers to find out what users really want from brands on social networks and how their answers vary from network to network. These findings reveal what kind of content social teams with limited budgets and bandwidth should prioritize and how to deliver the greatest return on investment from your social media efforts.
