LOS ANGELES, CA — August 20, 2024 — (NEWSWIRE NEWSWIRE) — The Honest Company, a personal care company dedicated to creating clean and sustainable designer products, is excited to announce its second collaboration with Lil’ Libros, a beloved publishing brand founded by two Latina mothers, Patty Rodriguez and Ariana Stein, with a mission to introduce bilingual literature and Latin American culture through picture books. This unique partnership brings to life vibrant, culturally inspired prints of Alebrijes-inspired products; fantastical creatures deeply rooted in Mexican folk art.
Available exclusively at Walmart starting August 1, 2024, the new product line features kid-friendly, bilingual imagery designed to engage and educate young minds. These colorful prints celebrate the richness and diversity of Latin American culture, fitting perfectly with both brands’ commitment to creating meaningful and educational experiences for families.
“We are thrilled to partner with Lil’ Libros, a brand that shares our commitment to diversity, education and cultural celebration,” said Kate Barton, SVP, Chief Growth Officer of The Honest Company. “Through this collaboration, we aim to authentically honor Latin American culture and provide families with clean and sustainable designer products that support their everyday lives.”
Lil’ Libros co-founders Patty Rodriguez and Ariana Stein added: “By integrating the magical elements of Alebrije into The Honest Company products, we are able to share a part of our heritage with a wider audience, fostering a love of reading in two languages. and cultural pride from a young age.”
The limited-edition product line is available at Walmart stores nationwide and on Walmart.com through November 1, 2024. Parents and caregivers can look forward to high-quality items such as diapers, wipes and baby care essentials. baby, decorated with exclusive prints inspired by Alebrijes, making daily routines a little more lively and culturally enriched in two languages.
Honest’s baby products are known for their high quality, designed with baby’s sensitive skin in mind, ensuring they are gentle, safe and effective for babies. Adhering to the “Honest Standard”, each product is created with a focus on using Clean Conscious® and responsibly sourced ingredients, reflecting the brand’s commitment to health and the environment. Parents can trust that Honest products not only meet, but exceed industry standards, providing peace of mind and the best care for their little ones.
For more information, please visit Honest.com or Walmart.com.
About the honest company
The Honest Company (NASDAQ: HNST) is a personal care company dedicated to creating clean and sustainable designer products spanning the diapers, wipes, baby personal care, beauty, apparel, home care and wellness categories. Launched in 2012, The Honest Company is on a mission to challenge ingredients, ideals and industries through the power of the Honest brand, the Honest Team and the Honest Standard. Honest products are available through Honest.com, leading online retailers and approximately 50,000 retail locations across the United States and Canada. For more information about Honest Standard and the Company, please visit www.honest.com.
About Lil’ Libros
Lil’ Libros was founded in 2014 by Patty Rodriguez and Ariana Stein with the mission to introduce bilingual literature and Latin American culture through picture books. Celebrating the stories and traditions of Latin America, Lil’ Libros aims to inspire a love of reading and cultural pride in young children.
