The NFT space does not represent an open or closed market, which when combined with a worldwide ecosystem creates a space that never sleeps or stops moving. The continuous progress and development of space creates a flow of information that needs to be analyzed. A large majority of this information, especially the discourse between individual investors, is communicated through Twitter, which serves as a sort of town hall for communication regarding all types of NFT information.
It is imperative that project leaders have an effective Twitter presence as Twitter is where investors go to talk to each other. There is a huge amount of information for investors to sort through as new projects, updates and developments are launched every day. Project managers need to ensure that the content they are posting is actually relevant to potential investors. People scrolling through NFT and cryptocurrency Twitter are usually looking for interesting or innovative projects to invest in. However, there may be only one chance to catch the attention of these potential investors. A project’s tweets may be the only impression some of these people have, so it is critical that a project presents its brand in an effective way. The content that a project posts must not only work to convey its goals, but also attract the attention of new investors.
Twitter spaces, which allow users to verbally communicate with each other, are an effective way for project managers to express their ideas and vision. These chats allow the joint investor the opportunity to discuss a project with other investors and the project leaders themselves. The ability to have an immediate and continuous conversation with another person is very useful in helping investors understand the projects’ long-term plans and goals. Twitter spaces also tend to capture large audiences at a single moment, especially if well-placed individuals in the co-hosting space tweet or join them. The ability to gain more ecosystem attention with these open discussions can help a project’s ability to gain name and brand recognition, which is much needed to continue to hold the attention of such a fast-paced environment.
Capturing the full attention of the NFT space is certainly no easy task. Sometimes, having more “hype” behind a project can be faked through blocked followers and engagement from bot accounts. Because of this, the premise of “Twitter hype” should be taken with a grain of salt. However, being the project that all the big names with a lot of followers are repeating as their profile picture is not something that can be easily faked. It’s also hard to replicate being the project that’s constantly popping up on everyone’s timeline.
With everyone discussing a single project, that project is given an unmatched advantage in being able to fully articulate their plans and goals. The constant free marketing and attention a project receives from being in this situation helps bring new investors to the project. The effect of having the support of not only a large community, but a community filled with well-rounded individuals within the space is invaluable. Support in this way can take any project or brand to the next level.
On the other hand, Twitter hype itself does not equate to instant success. In fact, there are many strong and well-run projects that do not have any Twitter advertising and fail to attract attention from most of the NFT space. These projects, and others like them, can certainly continue to progress. However, being the main topic of discussion within the space and having real buzz behind a project can provide immeasurable value in helping a project gain momentum and grow.
