Twitter could be in big trouble after the world’s leading advertising firm warned against investing in the app.
According to GroupM, not only is investing in the company a bad decision, but it also calls Twitter a high-risk company. And for an app that relies heavily on generating revenue through ads, this can turn into a big problem in the end.
The company is described as Twitter’s biggest spender and is said to be informing customers that buying ads is high-risk, as revealed by several media outlets. But the news is certainly not new for obvious reasons. We’re hearing for the third time from a major advertising corporation against investing in Twitter. Additionally, we saw that the company stopped advertising in the app with all the dramatic events going on.
GroupM is a leading firm that has associations with some of the largest organizations out there today. This includes companies such as Nestle, Google, Unilever, Bayer and L’Oreal. And these are just a few of the many common names we hear in the world today.
GroupM mentioned how there are some warning signs of Elon Musk taking over the app. Red flags included the likes of firing top Twitter executives, including those responsible for key divisions like security and compliance. Further, the peak in the wave of imitations has also started from those classified as ‘verified’ by the application. It also makes one wonder more about the FTC’s orders on the matter.
GroupM also adds some optimism to its statements. He says that in order to lose this high-risk label, a company like Twitter needs to do some things to improve itself and to improve its users.
This means going back to NSFW levels, installing new IT Security, Trust and Privacy drivers, and adding some internal controls. There should be more transparency with such plans and this can affect a user’s safety as changes in various community guidelines and also some moderation policies. There is a commitment to different types of content moderation and will move forward with the opportunity to draw more from the platform’s rules.
There are no surprises in this ordeal, and we can’t even begin to imagine what the next step might be for advertisers in this world, as it has been carefully crafted to be sublimely offensive. Remember, we deal with so much hate speech, conspiracies and what not. No brand wants to be at the center of such behavior that ends up damaging its reputation in more ways than one.
GroupM has not yet given a response to comments on the matter from the media.
Elon Musk mentioned early on in his purchase how he wants to move Twitter away from relying heavily on things like advertising revenue. Therefore, that is why he chose to come out with a new Blue Subscription, but now that the latter has been suspended, Twitter is indeed losing millions every day.
Read more: Twitter workforce and advertisers warn Elon Musk against his ‘failed’ verification scheme
