The way things are going on Twitter, pundits are now concluding that the end is near.
With more than 50% of the workforce down and a big change even in the company’s top executive line-up, we can only imagine what will happen next. And now, hundreds are choosing to quit altogether.
As you can imagine, the drama is intense on the social platform and Elon Musk is not helping at all with a new day and a new policy coming up. We saw how his decision to do a new in-app Blue Subscription verification resulted in absolute and utter chaos.
The tools were used to abuse the information and now, experts say it’s time to think beyond the success of the app and focus on what happens when the platform explodes. Simply put, these theories best described what might be available.
For starters, this will be a golden opportunity for the main rival of social media, TikTok, which is trying to do everything to make the most of this moment.
The idea is to grow the user base and increase engagement. Moreover, it can also eat a bigger portion regarding advertising to profit. As recently put forward by an entrepreneur, TikTok is a much more addictive app and its algorithm should be credited for its success. So yes, Twitter’s downfall is definitely TikTok’s success.
Next, experts are looking at other options in the store. We could see Twitter’s user base moving towards apps like Reddit. Remember, the operation of the application is very similar in terms of the whole microblogging endeavour.
You won’t come across Twitter users going to create TikToks as that might not be their choice of action. The app was about a conversation, and Reddit would definitely fit those terms.
Third, Mastodon could be in the winning lineup after Twitter’s loss. The app is slowly but surely picking up pace and we can witness around 1 million users being active here every month. And for those who may not be aware, the app is mentioning in its own blogs how it hopes to be the best alternative to the Twitter platform.
Experts are not ruling out the possibility that LinkedIn will also be the one to cash in. The popular professional network has managed to attract a lot of attention from both users and relevant advertisers, and we don’t see why it can’t be a huge success for obvious reasons.
Both Instagram and TikTok have a very unique style that is different from Twitter. We would definitely see a more professional touch with LinkedIn, and that’s why many critics and experts are predicting that this app will benefit more than others, in case Twitter explodes.
While it may seem a little crazy to you, people are even betting their money on Pinterest as the next app to benefit. They see it as a promising platform for advertisers as the app has a strong audience and there is a lot of engagement here as well.
This app is great for those looking for classic campaigns in terms of marketing and even goals that can be achieved through paid campaigns.
Last but not least, those who may be looking for something a little less mainstream may end up choosing a name that is fresh from the oven. There are definitely a lot of teams that may have already started working on what to do next if things go south for Twitter.
The long-term choice is something that lies in the future and may be one that has not been named at the moment. Therefore, we will definitely be asked to open our eyes in this direction.
Read more: Elon Musk starts restoring banned Twitter accounts and confirms he’s not worried about staff leaving
