Tobago revives in-person global tourism marketing strategies

The Tobago Tourism Agency Limited (TTAL) has put in motion a multi-platform marketing strategy to reignite interest in the Tobago destination and lay the foundations for increased visitor arrivals from key overseas markets. In a timely evolution from the largely digital and remote marketing engagement strategies used during the height of the pandemic, the Agency has re-engaged the international travel trade by resuming participation in key tourism industry networks and promotional events in visitor source markets in the whole globe.

United Kingdom

Following a successful show at WTM London from 7-9 November, TTAL partnered with BBC Wildlife and partner affiliate magazines to host a bespoke event on 10 November, designed to promote awareness of Tobago as a potential holiday destination among readers and capturing customers for future bookings. The highly engaged audience enjoyed an interactive interview panel exploring Tobago’s tourism attributes with TTAL Executive Chair Alicia Edwards and local tour guide William Trim, with contributions from Tobago’s Chief Secretary, Hon. Farley Augustine. The event also incorporated key aspects of Tobago culture through live entertainment and culinary delights to entice attendees with a taste of Tobago.

TTAL also hosted a very engaging travel agent training and networking event in London prior to WTM on November 3, which allowed for focused, one-to-one interactions with over 30 UK-based travel agents and hotel representatives. The TTAL team showcased Tobago’s destination and its top attractions, engaging attendees with the sights and sounds of the island with cultural entertainment and Tobago-themed cuisine.

These activities followed TTAL’s previous UK market engagement at the National Wedding Show, held on 15 and 16 October at the Excel in London. The UK National Wedding Show is the UK’s largest wedding trade show and one of the largest in Europe. As the wedding market has been identified by TTAL as a key focus area for Tobago’s tourism growth, TTAL’s participation helped raise consumer and travel trade awareness of the islands as a potential romantic getaway destination.

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