SCARBOROUGH Tobago – Tobago Tourism Agency Limited has joined hands with the Tobago Festivals Commission and Tourism Trinidad Limited to co-present the Inauguration Trinbago Festival in Canada, under the auspices of the Consulate General of the Republic of Trinidad and Tobago in Toronto.
From August 27 to 28, 2022, the iconic Yonge-Dundas Square will be transformed into a mecca of Trinidad and Tobago culture, for a patriotic holiday of the 60th anniversary of T&T’s independence. The festival will feature various live entertainment, food vendors offering delicious Trinbagonian cuisine, pop-up carnival bands and more.
In honor of this inaugural Trinbago Festival, the City of Toronto has also agreed to a special illumination of the CN Tower and the Toronto 3D sign at Nathan Phillips Square in T&T’s national colors of red, white and black on August 27, 2022. in honor of the twin-island nation’s Independence celebrations.
Remember Trinbagonians
Acting Consul General Tracey Ramsubagh-Mannette said: “The Trinbago Festival it will celebrate us as Trinbagonians and bring us together to showcase the warmth, ingenuity and resilience of our people, the beauty of our twin islands, the vibrancy of our culture and the brilliance of our citizens here who fly our flag high every day. We hope the Festival will also inspire Trinbagonians and friends old and new to ‘come home’ for an authentic Trinidad and Tobago experience.”
As destination Tobago navigates the recovery process of the travel and tourism industry in the endemic phase of the pandemic, the Tobago Tourism Agency Limited has designated the Canadian travel market as a key source market for international arrivals. During 2019-2020, TTAL’s integrated marketing strategy resulted in establishing a positive reputation for destination Tobago with key players in the Canadian travel industry delivering significant growth in arrivals during 2019.
Now, with travel restrictions lifted and an island product revival underway through stakeholder training and financial investment in the industry, Tobago is poised to re-engage the Canadian travel market and drive booking awareness in winter 2022 and beyond. beyond.
Trinbago Festival
The Chief Executive of Tobago Tourism Agency Limited, Alicia Edwards, stated: “Trinbago Festival provides a profitable platform to continue building on Tobago’s previous successes in the Canadian travel market and to educate Canadians about the variety of tourism offerings in our twin island republic. TTAL looks forward to using the publicity of this historic holiday to revive awareness of Tobago as an ideal post-Covid holiday destination as it celebrates this milestone of 60 years of independence.”
The Trinidad and Tobago delegation undertook further promotional activities with a series of events, media appearances and digital marketing activities planned around Trinbago Festival. These started with the promotion of the destination in Caribbean Carnival in Toronto from July 28 to August 1, a Diamond Jubilee Cricket Match between Trinidad and Tobago and Jamaica which took place on August 20, and a T&T Golf Social in partnership with Toronto Chow Fest and the Caribbean Golf Social, ended August 21 in Niagara Falls, Ontario.
For more information on the future Trinbago Festival in Toronto, visit the Consulate General of the Republic of Trinidad and Tobago Facebook page
