Twitter has added a few new arrangements in its new Notes long-form content option, which is now available to select users in the app.
Launched to an initial test group of select writers late last month, Notes is similar to other blogging tools available on the web, with the ability to create posts of up to 2,500 words, which are then entered into natively in the Twitter app for easier sharing.
This alleviates the need to capture large chunks of text and link them into a tweet, or join long tweet threads. The idea is that this will help creators on Twitter focus more of their efforts on the platform itself, as opposed to connecting their audience to other hosts and platforms to read their longer content.
And based on the option’s initial use, Twitter has now added some new tools to help make Notes a more valuable and intuitive platform for longer-form content.
???? Trending topics appeared next to a note published on the web. You will now see the author’s biography.
???? We also added author bios at the end of each entry.
???? Writer profiles now show a Notes tab on Android.
???? Writers can now share block quotes in their Notes.
— Twitter Write (@TwitterWrite) July 27, 2022
So Twitter will now look to focus even more on the author of each note, which can help build personal branding and audience, while also adding a new quote option, which is again similar to the tools of other blogging.
These are pretty minor tweaks, but it’s interesting to see Twitter putting more emphasis on individual promotion and helping writers maximize their exposure via notes in Notes. The option is another part of Twitter’s broader effort to increase its appeal to creators, which also includes Super Follows, Tips, Ticketed Spaces, Professional Profiles and more.
It remains to be seen whether creators actually want to use Twitter as a primary channel for their efforts, especially in regards to elements like blogging, which they can better monetize on their sites. also creating a more direct connection with their readers.
However, Twitter offers greater reach and engagement potential, and if it can also facilitate more direct monetization, it could attract more creators to post exclusive content on the app, which Twitter can then use to lure more users.
In this sense, Notes is only a small part of the larger whole, so it should not be seen in isolation, as such, and should not be judged as a competitor to, for example, WordPress or other content options. But as part of a larger, creative approach focused on Twitter, perhaps Notes can be meaningful and help more users build their digital presence.
