Twitter will allow users to send certain tweets to private groups while keeping their profiles public, the company announced Tuesday morning. The next feature, Twitter Circle, allows the creation of private groups of up to 150 followers, with which users can share information that they would not feel comfortable revealing to their full followers, or the world at large.
“We know that tweeting can sometimes feel a little intimidating and overwhelming, especially for new users of the platform,” said Jay Sullivan, Twitter’s general manager of Consumer Products and Revenue, in a today show interview. “So one of the things I’ve been focused on leading our product team is making Twitter more accessible to people. And the way I think about it is this idea of experiencing Twitter on your terms, which means the way you want to.”
Similar to Instagram’s Close Friends feature, Twitter circles can be created and edited in user settings. Users can then tweet selectively in a circle by following a prompt that will appear when they compose a new tweet. Tweets sent to Circles will be visible in the overall timeline of Circle followers, but will be marked with a marker at the bottom.
