Image source: Getty Images
Using Twitter effectively can generate more website traffic and sales. Use these Twitter best practices to help grow your small business.
It’s worth investing your Twitter marketing budget, especially if you’re a small business owner. According to Twitter, 53% of its users are more likely to be the first buyers of new products. Twitter is also no. 1 platform for discovery.
Exposing your small business to an educational platform such as Twitter can boost your growth. With the right Twitter marketing strategies, you can siphon Twitter users to your website and convert them into paying customers.
In this guide, we’ll explore eight Twitter best practices to improve your social media campaigns and grow your small business.
Eight Twitter Best Practices to Grow Your Followers and Increase Engagement.
- Identify your goals
- Optimize your profile
- Include relevant hashtags
- Curate content
- Conduct surveys and polls
- Use the right CTA
- Schedule your posts
- Analyze your performance
1. Identify your goals
Set goals to identify meaningful metrics and evaluate whether your Twitter strategy is delivering meaningful results.
Consider these shared goals as your starting point.
- Increase traffic to your pages and website.
- Increase brand awareness by measuring your Twitter followers and reach.
- Improve interaction with your audience by tracking your audience engagement, such as comments, retweets, and likes.
- Increase conversions by tracking sales coming from your Twitter followers.
- Improve customer support by providing better response times on Twitter.
Define your Twitter marketing goals and align your content with your objectives.
Use your goals as the basis for your social media content strategy. Every piece of content you produce should bring you closer to your goals.
2. Optimize your profile
Improve your visibility by optimizing your Twitter profile, making it easy for your target audience to find and engage with you.
Create an attractive Twitter profile by following these tips.
- Keep your Twitter handle simple. Create a Twitter username identical to your business name. Avoid adding extra numbers or characters to make it unique.
- Mention the problem you solve in your author bio. Use this format: “I help (your target demographic) get (the problem you solve) with (your method to solve their problem).”
Here is an example. “I help business coaches get more email subscribers using paid advertising.”
What do you think would happen if a business coach looking to grow his email list through paid advertising saw your Twitter profile? They will be amazed by the importance of your bio.
A strong connection between your author bio and who your readers are (and the problem they’re currently trying to solve) can compel your potential customers to contact you.
3. Include relevant hashtags
One of the benefits of social media is the visibility you can gain from effective use of hashtags.
Use hashtags to get discovered through your content or when people search for industry-specific conversations to get crucial data to amplify your marketing campaigns. Discover hashtags relevant to your business and include them in your tweets.
Use Hashtagify to find and track the best hashtags to reach your target audience.
Use Hashtagify to get insights, such as trending hashtags and the influencers using them. Image source: Author
The tool gives you personalized hashtag suggestions and shows the popularity trend of specific hashtags, the top countries using them and more. This helps you find hashtags that your audience can relate to. Use them in your content to increase its visibility and engagement.
4. Curate content
Don’t just publish your content. Collect content from other sources and share it with your audience to diversify your tweets.
Retweet helpful articles, positive customer feedback, and user-generated content, among other posts, to maintain a solid Twitter presence and better connect with your audience.
Consider these tips when sharing other people’s content on your profile.
- Limit the third-party content you publish. While it’s a great practice to share external content, set limits on this practice to prevent your brand image from being diluted. Make sure your self-produced content still stands out.
- Consider your audience’s interests. Know the topics of interest to your target audience to ensure you’re sharing third-party content that matters to them.
What you What you think is interesting may not be interesting to your audience. This is a common disconnect that occurs between marketers and their audience. Don’t make this mistake.
Publishing third-party content strengthens your sales and marketing strategies. This allows you to build strategic relationships with your content sources and adds variety to your tweets.
The best part is that sharing other people’s content is absolutely free.
5. Conduct surveys and polls
Engage your audience efficiently by conducting surveys, customer feedback surveys, and more. Improve your marketing content by asking industry-related questions through surveys.
This Twitter poll from Into the Gloss is a classic example.
Conduct Twitter polls and learn from your customers to help refine your products and content. Image source: Author
The survey posts a specific question on how to double cleanse with two clear options for the audience to choose from. Polls are a great way to encourage your audience to join your Twitter conversations by learning about their preferences.
Tips on how to use Twitter polls and surveys for your small business:
- Be creative with your surveys. Run fun polls and ask playful questions to entice your audience to participate, helping you get better engagement.
- Join ongoing conversations. Use polls to join Twitter discussions about trending topics to help you connect with your audience.
For example, create polls about your followers’ biggest concerns during the COVID-19 crisis. Publish unique content on Twitter like polls to show your brand’s personality and provide memorable interactions with your audience.
6. Use the right call to action (CTA)
Include relevant and compelling CTAs in your tweets to generate more clicks. Go beyond researching your audience to share your content. Encourage them to visit your website, download content from your landing page, or use a discount coupon.
As a general rule, your CTAs should support the goals of your marketing campaign.
Conduct social media audits to understand which CTAs you should be using. For example, if your audit shows low email signups, use CTAs that encourage your audience to subscribe.
Use CTAs effectively to achieve your Twitter marketing campaign goals.
7. Schedule your posts
Time your tweets to ensure your audience sees them. Stay on top of your social media content calendar and automate your tweet schedule.
There are reliable social media management tools, such as Buffer, that can help with this.
Streamline content creation and sharing with Buffer’s automated post schedule. Image source: Author
The tool allows you to drag and drop the things you want to tweet into your content calendar and set specific post dates and times.
Buffer helps you create months of social media content and schedule its release in advance. Advance planning simplifies your Twitter marketing tasks and enables you to post content regularly.
8. Analyze your performance
Analyze the effectiveness of your Twitter account to rate your best and worst performing tweets. This helps you identify the type of content your audience is interested in. It also allows you to refine your strategies, allowing you to understand which topics to tweet and which to avoid.
Use platforms such as Sprout Social to gain insights into the performances of your Twitter marketing campaigns.
View your Twitter posting patterns in the Sprout Social dashboard. Image source: Author
The platform provides reports on the performance of your content across multiple social media channels. It also covers customer care, competitive analysis, strategy and insights, and more.
Monitor and analyze your Twitter and other social media metrics. Identify gaps in your strategies and improve your social media marketing methods for optimal results.
Implement best practices for successful Twitter marketing
Avoid wasting your marketing budget by following these tried and tested Twitter marketing strategies.
Use the Twitter tips in this guide to help you connect with your audience, grow your followers, increase brand awareness, and ultimately drive conversions and sales.
Develop your Twitter marketing strategies using the best practices mentioned here.
