Twitter was once a heavyweight in the social media world, but with all that said and now out of the way, it’s important to note that the former social media superpower failed to capitalize on its initial popularity. Competitors like Facebook have the edge over Twitter, but despite the fact that this is the case, Twitter continues to hold its own thanks to its large number of monthly active users.
However, one area where Twitter has really fallen behind is in-app revenue. The social media platform has historically struggled to monetize its user base, but this year proved the site still had growth. While Twitter has had a rough summer so far, with app revenue growth rates in June and July falling to 1% and 5% respectively, it looks like the platform is turning around all things considered. things.
Estimates for Twitter’s app revenue in August show an impressive 24% growth, which is the highest growth rate the platform has seen since January. This has brought its revenue from the app to over half a million for the first time in its history. 90% of the $574,000 Twitter earned in app revenue in August came from the App Store, suggesting that most of Twitter’s big earners are iOS users.
Twitter has managed to turn the ship around, but it still has a long way to go. The fact that this massive company only crossed half a million dollars in app revenue last month alone is a testament to the slow pace of growth this company has managed to achieve so far. However, Twitter has pioneered app revenue as a new way to make money, and while competitors like Snapchat have fine-tuned the concept by offering more features for a lower price, Twitter may be able to use this wonderful month to invest in future growth. It will be interesting to see if Twitter’s stellar growth rate continues for the rest of the year.
H/T: OF
Read more: An accidental tweet has sparked a viral trend, and now the US president has joined the bandwagon
