Just last year in June we saw popular social media company Twitter introduce an innovative monthly subscription service. And now, a year later, Twitter Blue is raising its prices for the first time.
In case you’re wondering what benefits the exclusive package offers, there are a number of features. These include undo likes on a recently sent tweet to unlock unique theme options across the platform.
The news was first brought to our attention, thanks Matt Navarra who pointed out on Thursday that Twitter officials had sent a new email to all blue account holders. They were informed of the price increase for the monthly plan, which was a heads up before the change actually happened.
When it first launched, it was around $3.00 for a monthly plan. Now, it will go up to $5.00. And to be more precise, that’s a whopping 65% increase.
As it is, the newest version of Twitter’s iOS app is charging users $5.00 every month if they want to continue with their Blue Subscriptions. So this means, there is no change for these users as they are already forced to do the same currently.
The company revealed that those who received the Blue Subscription service last year will have until October of this year to take advantage of the prices at $3.00. The rest, or shall we say the young birds, will soon pay the increased price.
Twitter says such customers will receive a notification again, one month before the change takes effect.
It is not yet clear to us why the company has suddenly chosen to raise the prices, as no official details have been given in this regard. But they did talk about how it would help the app create some of the coolest and most innovative features that have come down the line. This includes many new features that users have been asking for for some time.
The news comes as reports swirl about Twitter’s current situation. And it’s safe to say the firm isn’t in the best space right now.
No guesses why this is happening, because we are aware of the drama of Elon Musk’s purchase of Twitter that has now been dragged to court for a final decision.
While Musk had originally signed a $44 billion deal to buy the company, he has now backed out, making claims that are beyond the firm’s understanding. And now, they’re going to make him pay for it, because they’ve had enough.
But despite these issues, the firm has done everything in its power to work around the tense scenario and roll out new features that it feels can really engage its audience.
This includes releasing new updates to its Spaces where users can not only record but also review various recordings as well. Then there’s a new ‘Circles’ update for close contacts, and finally, it’s also rolling out a Co-Tweets update.
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