If you’re relying on Twitter to help you reach your audience, coming up with clever and creative ideas for what to tweet is essential. In this post, we’re going to share 10 unique Twitter ideas that you can use to spread the word about your business.
Before you start using Twitter for your business however, it is important to understand three things:
- Target customer
- Tone of voice
- Content strategy
Let’s take a closer look at each of these points.
Table of Contents Tweet Monitoring and Alert
Target customer
Understanding your target customers, who they are, what they’re interested in, what motivates them and what their challenges are will all help you write tweets that resonate with them. These are the people you’re trying to attract, after all, so it’s important to create content with them in mind.
Tone of voice
Your tone of voice is the personality that comes through in your words, whether written or spoken. It’s the character of your brand, and it’s not necessarily about what you say, but more about how you say it. A consistent, relevant and distinctive tone of voice helps brands build loyal relationships with their audiences.
Content strategy
Don’t be put off by the word “strategy”. This simply means understanding why you are creating content and how tweeting will help you achieve your goals. Part of your content strategy should include details of your target customer and your tone of voice, as well as an overview of your goals and the plans you’re putting in place to achieve them.
Once you’ve sorted these things out, it’s time to start thinking about what to tweet.
How to write a tweet – 10 unique ideas on Twitter
Sharing a blog post is a straightforward tactic for using Twitter to drive traffic to your site.
What’s important to remember here is that Twitter users expect value and appreciate variety. If you want to get maximum results from Twitter, not only automate Twitter blog posts are shared without thinking about the experience your followers will have when reading your tweets.
Instead, look for creative ways to tweet links into your blog posts, including:
- With a quote taken from the post
- With a question answered in the post
- With a comment someone made on the post
- With a brief summary of what the post entails
- With a brief explanation of why the post was written and who it is for
- With variations of the title
Over time, you’ll start to get a clearer picture of which of these tactics resonates the most with your audience. From there, you can narrow down your options and make more of what works.
This example tweet from copywriter Laura Parker shows how a blog post can be shared with an outline of what the post covers.
2. Give advice
Another great Twitter idea in line with creative tweet ideas is to create advice tweets that are relevant to your audience. This is a smart way to demonstrate your knowledge and expertise. Not only that, your audience will find it valuable and – if they like your advice – it will help you build trust and loyalty.
Start with ideas of topics that are relevant to your business, and then come up with advice you can give on each topic.
A good understanding of your target audience will come in handy here, as the type and level of advice you give can largely depend on who you’re talking to.
3. Design a thread
Threads on Twitter are a sequence of tweets from the same account that are linked. They’re useful when you have something to share that doesn’t fit in a tweet, or for updating or expanding on something you’ve already shared.
You can create a Twitter thread to share a variety of things, including:
- A series of tips, or a longer tip split into several tweets
- A story, such as a day behind the scenes of your business, with video
- Coverage of an event, including images showing how the day went
- Key points or findings from a report, complete with statistics and graphs
- Various examples from your portfolio that show your best work
- Your take on a topic, with GIFs that help convey the emotion
This example shows how to create a Twitter thread using the desktop version of Twitter.
4. Ask a question
Twitter is a great tool for starting conversations, and you can make the most of it by asking your followers questions.
Again, keep it relevant to your business and your target audience, and take this opportunity to try and learn something that will help you perfect your offering.
You can develop your questioning skills by learning more about different types of questions. This includes:
- Closed questions (usually with a “yes” or “no” answer)
- Open questions (they usually start with ‘how’, ‘why’, ‘where’, ‘what’, ‘when’ or ‘who’)
- Main question (where you are directing the answers – eg ‘What do you do like in connection with this?’ instead of ‘What do you do THINK in connection with this?’)
5. Use a survey
or Twitter poll is another example of how to write a tweet that will start a conversation and encourage feedback from your followers. By posting questions and polls on Twitter, you’ll show your audience that you value their opinion, which will help build loyalty and trust.
You can use surveys to:
- Learn more about your audience and their preferences
- Gather data and opinions for a blog post
- Create a daily or weekly question to entertain your followers
- Get customer feedback about a product or service
This example shows a Twitter poll being created on the desktop version of the website.
6. Create a video
Video is growing on Twitter, with the number of Tweets containing video over 50% increase since the beginning of 2016.
This is good news for marketers because Twitter’s own figures show that video tweets are six times more likely to be retweeted than photo tweets and three times more likely than GIF tweets.
Wyzowl Report 2017 found that 79% of consumers prefer video over text to learn about a product and 84% have bought something after watching a brand video.
As well as live video, which we’ll talk about below, you can use Twitter video to:
- Educate and inform your audience
- Promote and advertise your business
- Share user-generated content
Learn more about using video on Twitter.
7. Go live
Live video gives brands an opportunity to show the people behind the business. This creates a more personal experience which helps create an emotional connection. Because it’s generally unscripted and unrehearsed, live video fosters authentic engagement where loyal relationships can develop between brands and consumers.
Here are some Twitter ideas for using live video to educate, inform and entertain your audience in real time:
- Hold a Q&A session where an expert answers real questions from your audience
- Conduct an interview with an expert or someone of interest
- Demonstrate a product or explain a service
- Live stream an event for those who couldn’t attend
- Make an announcement or present an offer
8. Express an opinion
Sharing opinions about industry news, trending topics or points of interest can help you filter your audience and identify those most likely to respond to your offer.
Stay neutral and you’ll probably please everyone, but give an opinion and you’ll find people who really get it.
You don’t have to be controversial. Start by looking for ways to show which side of the coin you fall on when it comes to topics in your industry that are commonly debated.
You can also use your voice and platform to get behind a particular cause or campaign that reflects the broader mission of your business. These types of unique ideas on Twitter help to spread awareness. People now expect brands to represent their values, so a strong mission and considered ethos are important if you want to win favor with a younger audience.
9. Join a conversation
One of the most effective ways to grow followers and increase engagement on Twitter is to be social. After all it is in the name – sOciaL the media.
Joining conversations, participating in Twitter chatsby replying to relevant tweets and generally engaging with other users, you will generate more results for your business than simply broadcasting.
Spend some real time on the platform – whether it’s an hour a week or a few hours a day – and interact with other people and brands. Do this intentionally by focusing on:
- Those you want to work with or for
- Influencers in your industry
- Brands that share your values
- Accounts that tweet about topics relevant to your work
You’ll soon find yourself building a real network and a more effective Twitter presence.
10. Take advantage of hashtags
Last but not least on this list of Twitter ideas are hashtags. The obvious function of hashtags is to help your tweets reach a wider audience, but there’s a lot more you can do with them than that.
First introduced in 2007, hashtags helped make Twitter the powerful search engine it is today.
By using hashtags to search and reply to tweets, you can make new contacts, find new directions, discover PR opportunitieslearn more about your target audience and find new ways to promote your content.
Social monitoring in this way it’s a widely underutilized tactic, and the brands that do it well have a clear and deep understanding of how they can best serve their audience.
Follow our Tweets for more Twitter ideas and tips to help you develop a winning strategy.
