You either love Twitter or you think it’s the worst invention mankind has ever made. Regardless, we can all agree that it is one of the most popular social media platforms in the world and is an untapped resource that small businesses can take advantage of to grow their customer base.
Using Twitter to increase your visibility is not complicated. With a limited character limit, all Tweets are short and sweet, making your life easier. Spice things up with photos of your business or products you want to highlight. Make some pop culture references, or incorporate some memes into your Tweets. Make sure you use lots of hashtags, as this is one of the best ways to reach new people.
Here’s an easy tip. You can search for specific hashtags on Twitter and see how many times they’ve been posted. You want to incorporate popular hashtags for best effect. There are also many online resources for popular hashtags related to certain topics. You can search for ‘whiskey hashtags’ and there will be dozens of results with hundreds if not thousands of hashtags you can try.
It also doesn’t hurt to include a picture with your tweets. Since they’re so short, tweets are the perfect way to showcase brand new products as they arrive daily. Be sure to tag the brand or manufacturer of the products you’re featuring for maximum reach. This means mentioning breweries, wineries and distilleries whenever possible.
If you’re just starting out, your goal should be to get one of your posts retweeted by an account with a large following. You’ll want to attract the attention of famous wineries, popular bars or big-name influencers. Consistency is the key, and don’t give up!
