Looking for ways to give your Twitter marketing efforts a boost and/or ensure you’re maximizing your opportunities on the app?
This will help – Twitter has released one new, 45-page Twitter Connect Playbookwhich is essentially a guide on how to use Twitter’s various ad formats and tools, including notes on the platform’s audience, key best practices, case study examples, and more.
As explained by I tweet:
“There are so many things to consider when planning and running a successful social media campaign—enough to fill an entire book, in fact. We’ve compiled our best data, learnings and tips from our marketers, customer success specialists, account managers and creative team to create your one-stop shop for Twitter advertising success.”
You can download Play Twitter Connect Full Book here (with email registration), but in this post, we’ll take a look at some of the key elements.
The guide begins with an overview of using Twitter and its key benefits for brand engagement, with a range of usage statistics and notes to help guide your thinking.
Twitter then provides an overview of its various advertising elements and where each fits into the traditional sales funnel approach.
The guide also provides in-depth user insights into various aspects, including brand messaging, trends and engagement around events.
Again, there’s a stack of case study examples and notes in each section, which provides a more direct context for how to apply these lessons within your tweet strategy.
Twitter then provides a more detailed breakdown of the various advertising options and the specific benefits of each.
The final section of the guide looks at creative best practices, with a range of tips on how to improve your messaging, targeting, ad bid and more.
It’s a useful overview, with a bunch of valuable notes that can help spark your thinking about how to improve your Twitter marketing approach. And even if you’re sure you know Twitter inside and out and have a process in place, it’s worth taking a look at the guide in case there’s something you might have missed, or a new opportunity that may have appeared in the latest usage statistics.
Definitely worth a look – yyou can download the complete Twitter Connect Playbook here.
