Creators are the new currency for social media networks, with each platform now working to sweeten its deal in order to keep the best creative talent posting on their apps and keep their fans coming back for more. last checked.
And today, Twitter is taking its latest step in working to increase the appeal of creators, with the launch of a new Twitter Create mini-pagewhich will host a range of tips, insights and examples designed to help creators maximize their Twitter presence.
Notice anything different here? Twitter Media is now Create Twitter. The same great content, with a brand new look. pic.twitter.com/elwXkijn3s
— Create Twitter (@TwitterCreate) May 24, 2022
The new page, which you can view hereincludes specific sections for creators in various verticals to help guide them on how to maximize their Twitter presence.
Tap “Podcasters,” for example, and you’ll be taken to a dedicated page with tips on how to promote your show, including notes on which specific Twitter products you can use.
Of course, given the focus on monetization, Twitter’s newer offerings like Super Follows and Spaces are the main push, each offering new ways to monetize what you do on the app.
Scroll down in any topic thread and you’ll find case studies, notes, and other blog posts that can help guide you in the right direction.
The site provides a good overview of the different ways to monetize Twitter, in nine different categories, while it also has a number of blog posts and entries that can help guide your tweeting approach.
Twitter’s monetization tools, so far, haven’t really caught on, with Twitter Blue yet to become a major contributor to the platform’s revenue, and other offerings as well, based on Twitter’s latest performance update , failing to bring any significant revenue to the company.
But they do offer options, and there are some users who are actually getting significant benefits from these add-ons. The trick for Twitter now is to help creators maximize usage and craft their offers to better incentivize people to pay for content, which isn’t a common behavior on the app.
This has been a major challenge for its creator monetization tools until now – people have always been able to read your tweets for free, why would they start paying for the privilege now? This reluctance seems to be a key tipping point that Twitter needs to overcome, and until now, it has been dependent on creators themselves to come up with more compelling subscription offers in order to add value to their presence on the platform. .
This new platform aims to provide more specific guidance on this element, which could make it a valuable resource for those considering their own additional options to drive subscribers, while newer add-ons like Super Followers Only Spaces offer more additional simple tools you can push creators in the right direction on how they can grow their Twitter presence to a paying audience.
Which is really what should happen. People won’t pay for your tweets, no matter how clever you may think you are, but they will pay for exclusives and additional engagement offers that can make them more connected to your presence.
So far, Twitter hasn’t been great at articulating this, hence the low use of these tools. But this new platform offers more direct instructions, which could provide a boost to its monetization tools.
You can check out the new Twitter Create mini-page. here.
