Whether your firm sells to businesses (B2B) or consumers (B2C), Twitter is a fantastic resource for identifying potential customers (B2C). The easiest way to get leads online is to write an engaging free report or make an educational video that discusses one of the main challenges of your target audience. You put the emphasis on “why” they should make a change in their company in the report or video if they want to increase their success or profitability. Their problem should not be solved with a report or a video. Simply explain to them why their current company practices need to change if they want to achieve greater results.
The lead generation process is very simple and can be broken down into 14 steps:
1. Survey your followers.
Ask your customers to fill out a survey if you are unsure of their main problem. You can ask your followers via Twitter and monitor their responses.
2. Offer a solution.
Make a product or service that fixes their biggest problem if you don’t currently have one.
3. Educate your customers.
Make a free report or educational video that explains why they have that problem and why their company needs to change to solve it. Once you are hired, you will explain how to handle the situation.
4. Create a landing page for the report or video.
Create a landing page for your blog or website. A landing page is a page on your website without a navigation menu or other elements that might prevent a visitor from reading the content.
Twitter Leads Generation Techniques
5. Collect contact information.
The only information on the landing page is a headline that describes the biggest problem it faces [your customers] and a few sentences that show what they will learn about their problem from reading the report or watching the video. The content on the landing page is intended to persuade visitors to submit the online form. Wait until later to discuss your offer that will help them with their case. You just need to collect their contact information at this point.
6. Use an email marketing tool.
To set up web forms to collect names and email addresses, you need an email autoresponder tool like AWeber.com or Infusionsoft.com. More than that is not necessary to collect.
7. Set up your email campaign.
Install the online form on your landing page to capture their email address and name. You can set up your email campaign and web form using the exact instructions provided by your email autoresponder service.
8. Create a “thank you” page on your blog or website.
The landing page template should also be used on this page. After completing their web form, customers will be redirected to this page. On this website, they can watch the movie or download their report for free.
9. Direct followers to your landing page.
At this point, you want to tweet a link to the landing page. The tweet should allude to the problem they are facing while also suggesting a solution. You should use a URL shortener that tracks link clicks. Your links are shortened and tracked by HootSuite, www.bitly.com and www.budurl.com.
10. Set up auto-reply messages.
They will give you their contact details after you complete the web form. You can program your email autoresponder to send a series of predefined emails. Once they fill out the web form, you’ll write a message thanking them for joining your email list, which will be sent immediately. Additionally, you want to tell them where to find the video or how to get their report.
11. Keep reminding people.
Create a sequence of emails that will be sent every other day in a number of five or six. The first emails will discuss their issue and how it affects many other firms. You can share some anecdotes about other companies that had similar challenges and overcome them with your help.
12. Don’t sell your product yet.
Emails should move from “why” to “what” they can do to solve the problem. Tell them “how” to fix the problem next. You can offer additional free reports or videos that show people how to improve their businesses to solve problems. Try not to include them in your goods or services yet. Get them to focus on what they can do to improve their company.
13. Describe the solution to their case.
The last email should start discussing “how” they can solve their problem. You can start giving them goods and services that will address their problem quickly once they begin to understand how it can be solved.
14. Continue the procedure.
Do this for every problem your customers have so you can build an email database of customers and prospects for your company. By doing this, you can get to know them better and keep them as customers for a very long time.
Important link: Build Your Brand on Twitter
