Twitter May Have Been Through A Lot But Its In-App Revenue For July Did Better Than Expected / Digital Information World

We all know about the drama surrounding Twitter and Elon Musk that is known to affect the platform in more ways than one.

Twitter certainly went through quite the experience in July when the world’s richest man decided to back out of a $44 billion buyout deal that he worked so hard to secure. On that note, Twitter has dragged the CEOs of Tesla and SpaceX to court.

But for all its problems and concerns over time, Twitter actually didn’t do too badly in terms of its app revenue last month. To say the least, it actually exceeded people’s expectations for the app.

While many expected July to be one of the worst months for Twitter, considering all the drama that occurred, well, it wasn’t. App revenue did not fall, contrary to many beliefs. In fact, it actually increased from what was observed in the previous month.

Twitter managed to realize a net income worth $462,000 from all its Android and iOS apps for the month of July. Yes, we know what you’re thinking. This is slightly higher than what we saw in June, which was around $439,000. But remember one thing, we’re talking about net income in this case, and that’s what’s left after the cuts are assigned to Apple and Google.

While the increase may be small, when you look at the bigger picture, it’s actually bigger than what we saw between May and June. Remember, many tech analysts felt that the tide was not in Twitter’s favor after it made a marginal increase in June this year. But it’s safe to say the app really took off with a bang, proving it still has what it takes to grow.

Also, revenue for the app overall since the beginning of the year has doubled as well. So this is another sign that the platform is not planning to give up anytime soon.

H/T: OF

Read more: TikTok crowned most downloaded app in July as Tinder secures top grossing spot

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