Last month, Twitter shared the first of its ‘Good Copy, Bad Copy’ Twitter tips, in which Creative direction on Twitter Joe Wadlington outlined some simple, actionable tweet tips that can significantly improve tweet presentation and performance.
This week, Wadlington is back to share some more tweet copy tips – and like last time, while the notes here are very simple, they’re really worth considering.
As outlined by Wadlington, given the fast-paced nature of Twitter, you want to try to keep your messages as simple as possible in order to attract attention and maximize response.
In the example tweet, the opening text is:
“So excited to unveil our 2020 calendar! It includes top events for sports, entertainment, conferences and more. Use it to target these high engagement opportunities!”
Wadlington notes that this is too long, not optimized for tweet consumption, and in fact, many of them simply re-state what users already know. You are aware of what a calendar is, you know what the Twitter events calendar will be. The goal is to get you to click, and too much text in the tweet can distract from that action.
In the revised version, the copy has been simplified, with more focus placed on the link.
In the first line, Wadlington updates the text to:
“Excited to unveil our 2020 calendar.”
It is also interesting to note the extension of the tweet with an extra space between the first and second lines, which, as Wadlington notes, “makes the tweet longer”, giving it more presence, while also more clearly defining the CTA.
Wadlington has also made the call to action clearer, with ‘download now’ included in the second sentence.
It’s very hard to argue against the second version being more dynamic and likely to elicit a better response. You always want to keep it simple and keep in mind the purpose of your tweet – which, in this case, is to attract clicks.
These are some good, solid tips for your tweet copy that will no doubt help make you think and focus more specifically on your target audience’s action.
