Easter is almost here, and if you’re looking to use the season to maximize your marketing opportunities, Twitter has it shared some tips and insights on usage to help guide your approach – including the best hashtags to use for the event.
As you can see, last year, the most used hashtags during Easter were:
- #Easter
- #Happy Easter
- #Easter2021
- #Easter Sunday
- #Give
- #Easter bunny
- #Win
So giveaways are definitely a key branding approach that might be worth mentioning in your strategy.
It’s hard to say how useful hashtags are, or aren’t, on Twitter these days, with Twitter itself advising brands not to include hashtags at all in certain cases.
The rule of thumb is that if you’re including a link and want to direct users to click, then perhaps adding hashtags won’t be helpful, as it gives them other things to click on in the tweet. But if you’re looking to amplify your messaging and increase brand awareness, particularly through your tweets, then hashtags can help – though as always, it’ll come down to your audience and focus, and it’s worth experimenting to see what results you get.
Twitter also suggests that brands ‘eembrace the emoji for some extra Easter fun’.
“The most used emojis for last Easter include the bunny face emoji, the chick hatching emoji, egg emoji, bunny emoji and smiley face emoji. Just make sure you avoid repeating the same emoji over and over, as it can be distracting for her assistive technology users.”
Twitter has also included a collection of Easter keywords, which can further highlight key topics of interest for the season:
- easter eggs
- Easter egg hunt
- candy and chocolate
- Family time
- making Easter dinner
- late morning
- egg decoration
- host family
In addition, Twitter suggests that brands consider four types of tweets to tie in with the season:
- Tweet with video – Twitter says video can be a great way to show off your Easter products, while behind-the-scenes clips also tend to do well
- Show your sense of humor – Easter is a time of celebration and joy, and as such, keeping it light with jokes and comedy can be another way to relate to the festivities
- Presents – As stated above, gifts always go well, but if you’re looking to grab attention, then a themed gift can be a good tie-in option that will help reinforce your messages
- Tweets aimed at parenting Twitter also suggests that brands ‘Tweet helpful resources like recipes, Easter egg hunting tips, and games. Twitter also notes that asking people to share their tips in comments can drive even more engagement.
It’s likely a little late in the season to get your plans in shape, but if you’re looking for last-minute changes and things to try, then these notes may provide some pointers or notes to take into consideration.
You can check out Twitter’s complete list of Easter marketing tips here.
