Twitter has published a new one 2022 planning guide to help with your tweet strategy, which includes a range of templates, tips and prompts to get you thinking about how to maximize your tweeting reach over the next year.
of complete guide it’s 69 pages long, but most of it is taken from the monthly calendar lists for you to fill out. Here’s a look at some of the highlights from Twitter’s handy new strategy manual, which is definitely worth a look for those looking to make Twitter more of a focus, or improve their results from the platform.
First, Twitter pushes marketers to plan ahead, with templates to help them map out their month-by-month tweet strategy.
The guide then seeks to help marketers develop guiding principles for their tweet strategy, outlining keywords, visual approaches, emojis, etc., which they can then use as the basis for their brand guidelines .
This is a valuable and often overlooked element, and encouraging marketers to consider these elements can provide a more uniform, strategic approach across the board, maximizing alignment with your tweets.
Twitter also includes a number of prompts like this, which can help create your own hands-on approach.
The main part of the new guide, however, is devoted to month-by-month listings, where Twitter has left room for marketers to enter daily details on key targets, events and ad campaigns to help track performance.
The final element of the guide is a list of tweeting tips and notes, to give you the final push in maximizing your tweets.
It’s a useful overview, and even if you’re sure you know Twitter pretty well, taking the time to outline and document your strategic approach can reveal new elements and opportunities you hadn’t considered before.
At the very least, it might be worth taking a look and thinking about the various requirements regarding your tweet marketing strategy and wondering if there’s anything you can add to your planning.
There’s a lot to take in, and it’s free and great for your planning.
You can download Twitter’s 2022 strategy guide here.
