Looking for ways to optimize your tweet strategy and get more out of your Twitter efforts.
This might help – Twitter has launched one new guide for businesses and professionalswhich includes a collection of key indicators, statistics and tips to help get your Twitter strategy on track.
The guide includes a number of notes on why brands should use Twitter and what types of engagement the app sees.
There are also checklists for the essentials in setting up your Twitter presence for optimal impact.
Okay, it’s pretty basic, and it’s aimed at beginners, as Twitter seems to max out its ad spend heading into the holiday shopping period.
But there are some valuable notes and guidelines here, including advice on what exactly brands should be tweeting:
(It’s worth noting that Twitter has also advised that hashtags may not be advisable if you’re trying to get clicks on a link, as it can distract from the main focus response)
This is also kind of interesting:
Twitter has also included a basic overview of how to measure tweet success, which, again, is really pretty basic. But it can help improve your approach. Maybe.
Yes, it is entry level and there is no new groundbreaking information included here. But if you’re looking to review your Twitter strategy and make sure you’re making the most of it, then it might be worth downloading the guide and taking a look at the tips.
You can download the Twitter beginner’s guide for businesses and professionals here.
