Mother’s Day is coming up on May 8 (in the US and Australia), which means you only have a few days to make your offer to Mother’s Day shoppers and maximize your sales for the event.
Lucky for you, many Mother’s Day shoppers wait until the last minute, and if you’re trying to think of ways to make that final push, Twitter has shared some new insights and trend notes to help boost your campaigns.
First, Twitter has shared the 10 most popular Mother’s Day hashtags based on tweet activity in 2021:
- #Mother’s Day
- #Happy Mother’s Day
- #Win
- #Mother’s Day2021
- #Give
- #Mother Sunday
- #Gift ideas
- #Fashion jewelry
- #Contest
- #Mom
Of course, the effectiveness of hashtags on Twitter is up for debate, with Twitter itself recommending that brands not use hashtags at all in certain cases. But if you were trying to catch on to the top search trends around the event, I’d suggest that running a giveaway is probably the best option, based on these tags.
As for when you should start tweeting for Mother’s Day, Twitter says brands should share their campaign messages “two or three weeks ahead, with an extra push the week leading up to Mother’s Day for the inevitable last-minute shoppers“.
So now, basically, or last week if you happen to have a Mr. Fusion-equipped Delorean in your garage.
Finally, Twitter shares some notes on what to tweet heading into Mother’s Day.
- Gift ideas for mothers, wives, grandmothers, stepmothers and caregivers. Classic gifts include flowers and jewelry, but don’t be afraid to branch out
- Experiences and offers – for example a Mother’s Day brunch or afternoon tea
- Mother’s Day card ideas and ways to say thank you
- Movies and entertainment for Mother’s Day
- Your story – are you a mum running a business or inspired by your mum? Share your story for a more authentic Mother’s Day tweet
I mean, expressing your eternal gratitude for your mom’s advice will likely take a few more than 280 characters, but if you can, or if you think your mom might read your Twitter thread, go ahead (come on note that the ‘women’ mention above comes directly from the twitter post, I just left it in because I thought it was funny).
Basically, the time is now, and if you want to give Twitter advertising a shot before Elon shuts it down, it might be worth running a campaign to test and see what you can get, in terms of reach and respond with your campaigns.
I’m not sure Twitter is the best platform for such a push, but it depends on your product and your goal, and these notes will help formulate your tweeting approach.
You can follow more Twitter marketing tips for Mother’s Day here.
