Twitter is experimenting with another new feature and this time, it is related to the world of NFTs.
The new feature in question places NFT artwork as a preview whenever a link is shared publicly for digital products in specific markets.
Right now, Blue subscribers on the app can be seen placing their NFTs for public viewing through their profile pictures. Now it’s also offering a lot more options in terms of artwork for NFTs that cost nothing since they’re made from URLs, not exactly a crypto wallet.
This would help Twitter feed a lot into community discussions around it across the app.
So, as you can see, this is part of Twitter’s new range of presentation experiments. The app is rolling out some new preview links for a number of specific releases. They include larger images, different font sizes, and some prominent CTAs that drive more clicks. This is done so that Twitter can provide the best publishers out there through more traffic that is referred its way.
It is quite similar to a new process related to NFT listings. This would help Twitter lean into the world of NFT discussion that many thought had disappeared from the app a while ago. Remember, many people thought NFTs were dead, but there is still a large part of the community that still adores them and sees great potential in them.
It would not be wrong to say that many of the NFT enthusiast community are interested in connecting with so many people who share similar interests. They want to spend funds and showcase their community.
This may be one reason why Twitter and some other social media apps are going to great lengths to make such efforts possible. See, the goal is to have NFT discussions and build the NFT community to a point where engagement through such tools becomes possible.
We see this as one of Twitter’s main focus points, and whether the platform will lean further into the crypto world and the Web3 era, only time can tell. But this is definitely a smart start. Remember, the decisions come at a time when you have CEO Elon Musk who is the new owner of Twitter. And he has already made many surprising changes to the firm on day one.
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