Twitter has recently launched a guide to help merchants navigate the platform better.
This little guide includes key indicators, statistics and tips, along with insights that will help businesses grow. It starts by showing why you should use Twitter for your brand and how Twitter works in terms of engagement.
According to this guide, Twitter is an important platform as it helps people stay informed, experiment with brand tone, and expose your brand to new audiences. It also doesn’t pay for business promotions, it’s a conversation starter and it helps people discover different new content.
Our favorite has to be the checklist for new business owners choosing Twitter. The list is pretty basic, like converting your profile into a business, or how to make a good impression. Again, it’s for beginners so we can’t expect too much.
Tips and pointers even include what exactly to tweet to expand your reach. Some of them include:
- Punctual tweets
- Use 1-2 relevant hashtags with the first big words
- Include links (only relevant ones)
- Use colorful visuals and graphics to grab attention
- Do not use hashtags along with links, they will take the focus away from the links
Twitter even included who to follow and who not to follow in its guide. Some of the accounts that can be useful to track include customer, stakeholder, executive and brand partner accounts. It is also essential to follow the names that inspire your business.
Finally, the guide had ways to measure success. These ways are pretty basic and if you’ve been on Twitter for a while with your business, you may already be familiar with them. For those who don’t, these include how to measure community growth, how to measure brand awareness, and how to know how much you’re connecting with what’s going on.
Now, why is this essential for those who have already been on Twitter for some time? Twitter claims that this guide is for beginners, however it may also be useful for those who are already in the game. They can either control all the bases or use this as the basis for a new strategy. Looking at it from this angle, it can prove to be useful even for old users. Take a look at the charts below for more insight:
Whether you’re new or old, let us know if this helps!
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