Twitter has been making headlines lately for what feels like all the wrong reasons, but the platform, which is still widely used by many, is offering some great tips for businesses to prepare for the upcoming Small Business Saturday .
The annual event, which encourages consumers to shop small for their holiday shopping, comes just one day after Black Friday (for 2022, that date is Nov. 26) — when shoppers typically splurge at big stores, a the retail tradition of discount prices and door deals.
While Twitter’s tips are written with its platform in mind, many of the concepts can be applied to all or most social media sites, especially those currently most successfully associated with e-commerce, such as Instagram or TikTok.
Check out Twitter tips full hereand read on for some of the highlights.
Start talking about Small Business Saturday now
Twitter suggests making your participation in the annual shopping event clear from the start, both on and off social media. That means advertising about it on your website as often as you do on social media, building anticipation by teasing discounts and special offers, as well as product previews. For additional engagement, Twitter suggests using its polls feature (something that can be done on other platforms as well), to get customers’ input on what they would hope to see this holiday event. It’s a good chance to gauge interest in your customer base’s plans to buy and can help guide your plans if they aren’t already defined.
Twitter also recommends planning in-store events or online promotions and sharing those details early to get in front of shoppers who will undoubtedly be inundated with offers and events in the coming weeks.
Use Hashtags
Twitter is the master of hashtags, although we’ve come to use them on most social media platforms at this point. The platform suggests using the official #ShopSmall hashtag for US businesses, but also recommends #SmallBusinessSaturday. He advises sticking with two hashtags and writing the first letter of each word to make your tweets more accessible.
Make online shopping easy
While Twitter recommends setting up your business for e-commerce on its platform (professional account holders can display their business location, hours, contextual information and more on their profiles), it’s a good idea to prepare any in-app store you can have, whether you’re open on Instagram or driving customers to your website.
Partner with other small businesses
Suggesting partnerships with other small businesses (SMBs) in your community is good and works to expand a business’s potential reach while also giving support to other local vendors. Some cities are taking initiatives making it easier to participate, but if yours isn’t one of them, start communicating now to see if the right partner is out there. Whether it’s a local bakery or restaurant to hold an in-store event, a nail salon to offer manicures to match jewelry, or any other pairing, there’s a huge opportunity in a partnership.
Photo: Getty Images
Follow JCK on Instagram: @jckmagazine
Follow JCK on Twitter: @jckmagazine
Follow JCK on Facebook: @jckmagazine
