Elon Musk has made a series of decisions that aren’t turning out to be in Twitter’s favor. It wouldn’t be wrong to call this a case of pure chaos. And with so much going on, we have to discuss the issue of Twitter offering a mega $8 Blue subscription with verification. Unfortunately, it was a complete and utter disaster for obvious reasons.
On Thursday, we saw Elon Musk end the new subscription and verified badge placed on user accounts. There was just too much abuse of the offer with people impersonating public figures, celebrities and big brands. Users felt confused as they couldn’t understand what was going on and which statements should be believed and which not.
As a result, brands claim to have lost millions as stocks plummeted with false and misleading information taking center stage. Musk had to step in and really take matters into his own hands before it was too late. It was absolute chaos as so many scams came out of different accounts on the app.
What’s more, we’ve seen advertisers pull away from the masses, and it didn’t take an expert to tell you that things need to be done quickly before the world of Twitter completely collapses.
Musk also announced via a tweet that even accounts based on parody needed to get their act together, if they didn’t follow the same policies as others, there would be a huge consequence. The launch of the new Blue Subscriptions with added Verifications took place on November 9.
That’s where the firm’s trust and security team laid out a massive seven-page list of recommendations designed to help prevent any major mishaps that could happen with Twitter’s new Blue plan. And it’s actually quite shocking to witness how some things that were predicted to happen, actually happened.
The first recommendation presented was about bad actors trying to make a profit by increasing amplification. They even labeled this as a major threat and placed it in the highest risk category.
Despite the app mentioning in bold terms that it would severely penalize them for violating Twitter’s rules, the results are in front of us. There wasn’t much that could be done about it, and we saw Twitter crumble with the unveiling of its Blue plan.
At just $8, we saw so many scams pop up and we saw high profile users get their verification privileges removed as well. Then there was this huge imitation danger that came into play and it was hard to tell who was who. Twitter had much less time to act, and that’s because it could mean some of the app’s most high-profile users could end up leaving the platform for good.
So with so many warnings generated ahead of time by both advertisers and the app’s own workforce, it makes sense why there’s such an outcry in this direction. If Twitter knew there were so many red flags to begin with, why would they go ahead with the plan?
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