Over the past few years, the world of corporate communications has been transformed.
Several factors, such as geopolitical challenges, social justice issues, COVID-19 and stakeholder activism, are changing the nature of how brands talk to their customers and employees. Ssocial media has become an indispensable channel for reinforcing and protecting your brand’s image and reputation. This presents new challenges and new opportunities for communication professionals. In this new normal, one thing is certain: Unlocking the power of Twitter data is a must for creating and executing a successful corporate communications strategy.
In this fireside chat with Kristin Johnson of Sprout Social, Vice President of Content and Communications, Eric Martin of Twitter, Senior Manager, Strategic Growth and Partnershipsand Conrad of Nutanix Palubicki, Senior Social Media Manager, we discuss how leveraging social data is essential to connecting with your customers, employees and society.
You will learn about:
- The changing field of corporate communications
- How social listening is key to protecting and reinforcing brand image
- How companies use social media for employee engagement
- How Sprout’s listening tool can help you build a powerful corporate communications strategy
