Sports Property | October 5, 2022
LOS ANGELES – In an enhancement to its relationship with the financial institution, USC has announced Wells Fargo as the Official Retail Bank of USC Athletics. As announced today (October 5), this multi-year contract extension will provide Wells Fargo with exclusivity in the retail banking category. Additionally, Wells Fargo will serve as the official dedicated sponsor of USC women’s sports, including sponsoring the presentation of featured items and promotions focusing on the Women of Troy.
The expanded sponsorship provides Wells Fargo with more advanced social media campaigns, branding opportunities and VIP experiences for Trojan fans. That’s in addition to the Wells Fargo Custom Debit Card that offers students, alumni and fans the opportunity to show off their team pride. The special design is available to all new and existing customers across the country.
“At Wells Fargo, we have a long history of supporting college sports and student athletes,” said Pam Batalis, senior vice president of sponsorship and brand engagement at Wells Fargo. “This year we are extremely proud to evolve and expand our sponsorship of USC Athletics to provide its passionate fan base with even more unique and fun ways to engage with Trojan sports.”
“We are excited to expand our valued partnership with Wells Fargo,” said the USC Athletic Director Mike Bohn. “Our relationship with Wells Fargo has been extremely important to our enterprise, and we are excited to announce its emergence as the official retail bank of USC Athletics. We are especially grateful for Wells Fargo’s emphasis on supporting our outstanding teams of women and female student-athletes. Our shared values and vision have been fundamental since the beginning of our partnership with Wells Fargo, and today’s announcement truly reflects the strength of our relationship. We are proud to continue our partnership and are confident in Wells Fargo’s unwavering commitment to our university and student-athletes.”
As the official retail bank of USC Athletics, Wells Fargo will also support special fan promotions and tailgate experiences at USC football games. On Nov. 5, the #WFTailgateTeam will stop by USC to enhance the tailgate experience for Trojan fans attending USC’s game against California. Fans who can’t make it to the Coliseum yet will be able to attend by engaging with @scootermagruder on Instagram.
“We are excited to support Wells Fargo in expanding its sponsorship of USC through new programs and unique activations,” said Drew DeHartvice president and general manager at USC Sports Properties and Playfly Sports.
Wells Fargo has been a sponsor of USC Athletics since the 2019-20 academic year.
About Wells Fargo
Wells Fargo & Company (NYSE: WFC) is a leading financial services company with approximately $1.9 trillion in assets, proudly serves one in three American households and more than 10% of small businesses in the US, and is a leading banking provider in the middle market. in the U.S. We offer a diverse set of banking, investment and mortgage products and services, as well as consumer and commercial finance, through our four reportable operating segments: Consumer Banking and Lending, Commercial Banking, Corporate and Investment Banking, and Wealth and Investment Management. Wells Fargo was ranked 41st on Fortune’s 2022 ranking of America’s largest corporations. In the communities we serve, the company focuses its social impact on building a sustainable, inclusive future for all by supporting housing affordability, small business growth, financial health and a low-carbon economy. News, insights and perspectives from Wells Fargo are also available on Wells Fargo Stories.
Additional information can be found at www.wellsfargo.com | Twitter: @WellsFargo
About Playfly Sports
Playfly Sports is a full-service sports marketing company operating where sports marketing, media and technology converge. Playfly Sports drives performance-based solutions for brands that reach approximately 83 percent of all U.S. sports fans, generating over 230 billion impressions annually across professional, college and high school sports. Leveraging the influence and resilience of local sports fans, Playfly Sports’ exclusive rights in the NBA, NHL, MLB, NCAA, esports and high school sectors drive value for our local, regional and national brand partners. Playfly’s knowledge-infused multimedia and technology platforms drive innovation through scalable linear, digital, on-venue assets and experiential marketing and engagement. Playfly Sports has the unique ability to partner, innovate and advance the aspirations of athletes, brands, academic institutions and sports fans across the U.S. Playfly Sports is igniting brands through fan love. Visit Playfly Sports online at playfly.com and follow Playfly Sports on LinkedIn, Twitter and Facebook: @PlayflySports.
