Vevo launches Latin music channels on streaming service ViX.
Vevo has partnered with TelevisaUnivision to launch two live 24/7 Latin-themed music video channels on ViX, targeting the new platform’s free, ad-supported audience.
The partnership begins with “Vevo Latino,” which features artists like Romeo Santos and Shakira, and “Vevo Reggaeton & Trap,” which highlights the music of artists like Karol G and J Balvin. Vevo is also developing two additional FAST channels for ViX. “Vevo Regional Mexican” will promote music from bands including Caliber 50 and Los Ángeles Azules, and “Vevo Íconos Latinos” will spotlight artists such as Celia Cruz and Selena. These two channels are expected to be released in the fall.
All Vevo music channels will be accessible at ViX’s ad-supported level.
“As the world’s leading music video network, we are constantly innovating our programming and expanding our distribution network to meet consumers in the environments they frequent. In short, we deliver music videos to fans wherever, whenever and however they want them. With Latin being Vevo’s second most watched genre in the world, we hope this partnership with ViX – the largest Spanish-language broadcaster – will bring Latin music videos to more Hispanic American households,” says JP Evangelista , Senior Vice President, Content, Programming and Marketing, Vevo. .
According to Vevo, the Latin genre was the music network’s second most watched genre of 2021 globally, with Colombian singer Karol G named Vevo’s top artist of the year. As consumer demand for Latin music videos continues to grow, executives from both companies say the partnership made sense.
“This is another example of our commitment to providing high-quality content to the millions of Spanish speakers who want to see their culture, language, interests and experiences truly represented and reflected on screen,” says Bilai Silar, svp of TelevisaUnivision to OTT content. .
Vevo’s partnership with Vix is not exclusive. Its Vevo Latino and Vevo Reggaeton & Trap channels are also accessible on-demand on other free ad-supported TV services, including Samsung TV Plus, Pluto TV, Local Now and The Roku Channel, as well as via the Vevo TV app.
Despite availability elsewhere, bringing Latin music channels to ViX expands access and gives viewers options to navigate content within a streaming service, and as Vevo’s Evangelista points out, “our programming teams are always working together to determine opportunities unique programming for both ViX and Vevo.”
Meanwhile, the new broadcaster continues to expand the variety of programming on its free tier as it works to attract multi-generational subscribers.
