Vivaldi, a New York-based digital marketing consultancy, has hired Michael Monheim as a partner in its media and entertainment sector practice.
Based in New York, Monheim will work with Vivaldi’s existing media clients on brand growth and transformation, while also building the practice’s client roster.
Monheim brings nearly 30 years of experience in the media and entertainment sector, with a focus on developing opportunities and partnerships within digital media and new technology.
He joins Vivaldi from AccuWeather, where he spent the last three years as VP of international business development and facilitated partnerships in Europe and Latin America.
Prior to that he spent 17 years at Axel Springer Group, Europe’s largest digital and periodical publishing company, where he was VP and helped grow its digital footprint and presence in the Latin American market.
Earlier in his career, Monheim was VP of international sales at SevenOne Media and manager of strategic planning and research at Viacom, focusing on MTV Networks in Latin America.
Monheim holds an MBA from Bentley University and a bachelor’s degree in business administration from Trinity University.
“The changing media and entertainment landscape is opening up new opportunities for businesses and brands. Michael’s expertise will ensure that Vivaldi can continue our mission to enable companies in media and entertainment to reimagine how they create value,” said Erich Joachimsthaler, CEO and founder of Vivaldi.
Vivaldi was founded in 1999 and bills itself as a “customer-first, digital-first growth strategy firm.” The consultancy has offerings across brand strategy, innovation strategy, customer experience, creativity, analytics and organization and culture. Vivaldi’s clients include brands such as Lego, Airbnb, BMW and Samsung.
The firm has more than 160 people listed on LinkedIn in nine offices in the US, Canada, the UK, Germany and Switzerland.
“I am very excited to join international consultancy Vivaldi Group as it expands its current service offerings in media and entertainment,” said Monheim. “Working alongside Vivaldi’s top talent across the globe, I plan to leverage my international media experience and relationships to help expand Vivaldi’s services, products and new ventures to more many brands and partners around the world.”
